Scott B. MacKenzie
Neal Gilliatt Chair and Professor of Marketing, Indiana University
Verified email at indiana.edu
Cited by 125129
Morris B. Holbrook
WT Dillard Professor Emeritus of Business, Columbia University
Verified email at columbia.edu
Cited by 75579
j scott armstrong
The Wharton School, University of Pennsylvania
Verified email at wharton.upenn.edu
Cited by 40652
Gerard Tellis
Marshall School of Business, University of Southern California
Verified email at usc.edu
Cited by 29280
Michel Laroche
Royal Bank Distinguished Professor of Marketing, Concordia University
Verified email at concordia.ca
Cited by 24130
Charles R. Taylor
John A. Murphy Professor of Marketing, Villanova University
Verified email at villanova.edu
Cited by 16070