| What makes followers loyal? The role of influencer interactivity in building influencer brand equity S Jun, J Yi Journal of Product & Brand Management 29 (6), 803-814, 2020 | 246 | 2020 |
| The effect of the perceived risk on the adoption of the sharing economy in the tourism industry: The case of Airbnb J Yi, G Yuan, C Yoo Information Processing & Management 57 (1), 102108, 2020 | 238 | 2020 |
| Determinants of growth and decline in mobile game diffusion J Yi, Y Lee, SH Kim Journal of Business Research 99, 363-372, 2019 | 72 | 2019 |
| The informational value of multi-attribute online consumer reviews: A text mining approach J Yi, YK Oh Journal of Retailing and Consumer Services 65, 102519, 2022 | 49 | 2022 |
| How do followers infer the motives behind an influencer's advertising disclosures? H Han, J Yi, S Jun, S Ahn Asia Pacific Journal of Marketing and Logistics 33 (5), 1159-1174, 2021 | 31 | 2021 |
| Asymmetric effect of feature level sentiment on product rating: an application of bigram natural language processing (NLP) analysis YK Oh, J Yi Internet Research 32 (3), 1023-1040, 2021 | 18 | 2021 |
| The effect of travel purpose and self-image congruency on preference toward airline livery design and perceived service quality J Lee, J Yi, D Kang, W Chu Asia Pacific Journal of Tourism Research 23 (6), 532-548, 2018 | 16 | 2018 |
| Does brand type affect what consumers discuss? A comparison of attribute-based reviews of value and premium brands of an innovative product J Yi, YK Oh Internet Research 32 (2), 606-619, 2022 | 15 | 2022 |
| Reciprocal Relationship between Movies and the Movie-Themed Mobile Games Y Lee, J Yi, SH Kim Korean Journal of Marketing 35, 53, 2020 | 10 | 2020 |
| 소셜 미디어 인플루언서 콘텐츠 품질에 대한 소비자의 기대: 인플루언서 애착을 중심으로 이지수， 전성희 마케팅관리연구 25 (2), 43-62, 2020 | 8 | 2020 |
| What makes followers loyal? The role of emotional attachment to influencer brand S Jun, J Yi Journal of Product & Brand Management 29 (6), 803-814, 2020 | 5 | 2020 |
| Uncovering the quality factors driving the success of mobile payment apps J Yi, J Kim, YK Oh Journal of Retailing and Consumer Services 77, 103641, 2024 | 4 | 2024 |
| Do Sales of an Extended Brand Affect Popularity of its Original? SH Kim, JS Yi, J Ohm Asia Marketing Journal 18 (2), 3, 2016 | 4 | 2016 |
| Psychological determinants of non-attendees’ resistance toward performing arts J Yi, Y Lee, J Suh, SH Kim Journal of Business research 149, 690-699, 2022 | 3 | 2022 |
| Determinants of online food delivery (OFD) sales during Covid-19 YK Oh, J Yi Global Business & Finance Review 28 (2), 93, 2023 | 2 | 2023 |
| 잠재계층 분석과 의사결정나무 분석을 활용한 공연 예술 시장세분화 연구: 저빈도 관객을 중심으로 이유석， 이지수， 김상훈 소비자학연구 31 (3), 245-267, 2020 | 2 | 2020 |
| What enhances or worsens the user-generated metaverse experience? An application of BERTopic to Roblox user eWOM YK Oh, J Yi, J Kim Internet Research, 2023 | 1 | 2023 |
| Standing the test of time: What makes a book survive on the bestseller list? I Lee, J Yi, SH Kim Journal of Business Research 164, 114013, 2023 | 1 | 2023 |
| A design-related information processing model for brand communication in retail spaces J LEE, W CHU, J YI Journal of Distribution Science 20 (6), 109-123, 2022 | 1 | 2022 |
| 소비자의 게임 영상 시청과 게임 채택에 관한 연구 이지수， 권정은， 이현경， 김상훈 소비자학연구 30 (4), 239-259, 2019 | 1 | 2019 |
