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Co-authors
- Americus Reed IIProfessor of MarketingVerified email at wharton.upenn.edu
- luk warlopProfessor of Marketing, BI Norwegian Business SchoolVerified email at bi.no
- Anna S. MattilaPennsylvania State UniversityVerified email at psu.edu
- Aaron M GarveyUniversity of KentuckyVerified email at email.uky.edu
- Hean Tat KEH (郭贤达)Professor of Marketing, Monash Business School, Monash University.Verified email at monash.edu
- Martin MendeJim Moran Professor of Business Administration, Rockwood School of Marketing, Florida State Univ.Verified email at fsu.edu
- Saerom LeeUniversity of GuelphVerified email at uoguelph.ca
- Sharon NgNanyang Business School, Nanyang Technological UniversityVerified email at ntu.edu.sg
- Klaus G. GrunertProfessor, Aarhus UniversityVerified email at mgmt.au.dk
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Lisa E. Bolton
Professor of Marketing, The Pennsylvania State University
Verified email at psu.edu - Homepage