| A critical review of marketing research on diffusion of new products D Chandrasekaran, GJ Tellis Review of marketing research, 39-80, 2017 | 306 | 2017 |
| Global takeoff of new products: Culture, wealth, or vanishing differences? D Chandrasekaran, GJ Tellis Marketing Science 27 (5), 844-860, 2008 | 203 | 2008 |
| Open innovation, product portfolio innovativeness and firm performance: the dual role of new product development capabilities G Rubera, D Chandrasekaran, A Ordanini Journal of the Academy of Marketing Science 44, 166-184, 2016 | 162 | 2016 |
| Design crowdsourcing: The impact on new product performance of sourcing design solutions from the “crowd” BJ Allen, D Chandrasekaran, S Basuroy Journal of Marketing 82 (2), 106-123, 2018 | 138 | 2018 |
| Extent and impact of response biases in cross-national survey research GJ Tellis, D Chandrasekaran International Journal of Research in Marketing 27 (4), 329-341, 2010 | 115 | 2010 |
| Effects of offline ad content on online brand search: Insights from super bowl advertising D Chandrasekaran, R Srinivasan, D Sihi Journal of the Academy of Marketing Science 46, 403-430, 2018 | 70 | 2018 |
| Getting a grip on the saddle: chasms or cycles? D Chandrasekaran, GJ Tellis Journal of Marketing 75 (4), 21-34, 2011 | 53 | 2011 |
| Pricing in the international takeoff of new products D Chandrasekaran, JWC Arts, GJ Tellis, RT Frambach International Journal of Research in Marketing 30 (3), 249-264, 2013 | 27 | 2013 |
| The association between the attitude of food‐waste‐aversion and BMI: An exploration in India and the United States R Raghunathan, D Chandrasekaran Journal of Consumer Psychology 31 (1), 81-90, 2021 | 24 | 2021 |
| Diffusion of new products: A critical review of models, drivers, and findings D Chandrasekaran, GJ Tellis Rev. Marketing Research, 39-80, 2007 | 23 | 2007 |
| Leapfrogging, cannibalization, and survival during disruptive technological change: the critical role of rate of disengagement D Chandrasekaran, GJ Tellis, GM James Journal of Marketing 86 (1), 149-166, 2022 | 21 | 2022 |
| Does culture matter? Assessing response biases in cross-national survey research GJ Tellis, D Chandrasekaran International Journal of Research in Marketing, Forthcoming, Marshall School …, 2010 | 19 | 2010 |
| New product growth models in marketing: A critical review of models and findings D Chandrasekaran, GJ Tellis Review of marketing research, 39-80, 2005 | 12 | 2005 |
| A summary and review of new product diffusion models and key findings D Chandrasekaran, GJ Tellis Handbook of Research on New Product Development, 291-312, 2018 | 10 | 2018 |
| Diffusion and its implications for marketing strategy G Tellis, D Chandrasekaran Handbook of marketing strategy, 2012 | 10 | 2012 |
| Getting a grip on the saddle: Cycles, chasms, or cascades D Chandrasekaran, GJ Tellis PDMA Research Forum, Atlanta, 21–22 October, 37, 2006 | 10 | 2006 |
| How can platforms decrease their dependence on traditional indirect network effects? Innovating using platform envelopment BJ Allen, D Chandrasekaran, RT Gretz Journal of Product Innovation Management 38 (5), 497-521, 2021 | 5 | 2021 |
| How parental love received in childhood affects consumers’ future financial discipline R Raghunathan, Z Yang, D Chandrasekaran Journal of the Association for Consumer Research 5 (3), 248-258, 2020 | 5 | 2020 |
| Evolution of an Open Source Community Network–An Exploratory Study N Saraf, A Seary, D Chandrasekaran, P Monge Saraf, N., Seary, A., Chandrasekaran, D., and Monge, 2013 | 3 | 2013 |
| Customer Service Opportunities and Challenges in a Post-Pandemic World R Srinivasan, D Chandrasekaran, F Rossetti Customer Centric Support Services in the Digital Age: The Next Frontier of …, 2023 | 2 | 2023 |
Gerard TellisMarshall School of Business, University of Southern CaliforniaVerified email at usc.edu
