| Combined forecasts from linear and nonlinear time series models N Terui, HK Van Dijk International Journal of Forecasting 18 (3), 421-438, 2002 | 280 | 2002 |
| Bayesian threshold autoregressive models for nonlinear time series J Geweke, N Terui Journal of Time Series Analysis 14 (5), 441-454, 1993 | 171 | 1993 |
| The effect of media advertising on brand consideration and choice N Terui, M Ban, GM Allenby Marketing science 30 (1), 74-91, 2011 | 124 | 2011 |
| Research note—estimating heterogeneous price thresholds N Terui, WD Dahana Marketing Science 25 (4), 384-391, 2006 | 63 | 2006 |
| Dynamic brand satiation S Hasegawa, N Terui, GM Allenby Journal of Marketing Research 49 (6), 842-853, 2012 | 35 | 2012 |
| Distribution of unmyelinated primary afferent fibers in the dorsal horn Y Sugiura, N Terui, Y Hosoya, K Kohno Processing of sensory information in the superficial dorsal horn of the …, 1989 | 32 | 1989 |
| Price customization using price thresholds estimated from scanner panel data N Terui, WD Dahana Journal of interactive Marketing 20 (3‐4), 58-70, 2006 | 30 | 2006 |
| Finding market structure by sales count dynamics—Multivariate structural time series models with hierarchical structure for count data— N Terui, M Ban, T Maki Annals of the Institute of Statistical Mathematics 62 (1), 91-107, 2010 | 21 | 2010 |
| Modeling heterogeneous effective advertising stock using single-source data N Terui, M Ban Quantitative Marketing and Economics 6, 415-438, 2008 | 20 | 2008 |
| The Size‐adjusted Critical Region of Moran's I Test Statistics for Spatial Autocorrelation and Its Application to Geographical Areas N Terui, M Kikuchi Geographical Analysis 26 (3), 213-227, 1994 | 18 | 1994 |
| Personalized market response analysis for a wide variety of products from sparse transaction data T Ishigaki, N Terui, T Sato, GM Allenby International Journal of Data Science and Analytics 5, 233-248, 2018 | 14 | 2018 |
| Testing Gaussianity and linearity of Japanese stock returns N Terui, T Kariya Financial Engineering and the Japanese Markets 4, 203-232, 1997 | 14 | 1997 |
| Hierarchical Bayes modeling of the customer satisfaction index N Terui, S Hasegawa, T Chun, K Ogawa Service Science 3 (2), 127-140, 2011 | 13 | 2011 |
| Multivariate Time Series Model with Hierarchical Structure for Over‐Dispersed Discrete Outcomes N Terui, M Ban Journal of Forecasting 33 (5), 376-390, 2014 | 11 | 2014 |
| Threshold autoregressive models for macroeconomic time series: a Bayesian approach J Geweke, N Terui American Statistical Association, 1991 | 11 | 1991 |
| Predictability in the shape of the term structure of interest rates N Terui, HK Van Dijk International Journal of Forecasting 18, 421-438, 2002 | 9 | 2002 |
| Forecasting dynamic market share relationships N Terui Marketing Intelligence & Planning 18 (2), 67-77, 2000 | 9 | 2000 |
| Measuring large‐scale market responses and forecasting aggregated sales: Regression for sparse high‐dimensional data N Terui, Y Li Journal of Forecasting 38 (5), 440-458, 2019 | 8 | 2019 |
| How customer satisfaction affects loyalty: Insights from nonlinear hierarchical Bayes modeling of customer satisfaction index A Xing, N Terui, PK Kannan TMARG Discussion Papers, 1-37, 2016 | 6 | 2016 |
| A brand choice model for TV advertising management using single-source data M Ban, N Terui, M Abe Marketing Letters 22, 373-389, 2011 | 6 | 2011 |
