Marieke Fransen
Marieke Fransen
Verified email at ru.nl
Title
Cited by
Cited by
Year
A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them
ML Fransen, PWJ Verlegh, A Kirmani, EG Smit
International Journal of Advertising 34 (1), 6-16, 2015
2502015
Effects of disclosing sponsored content in blogs: How the use of resistance strategies mediates effects on persuasion
EA Van Reijmersdal, ML Fransen, G van Noort, SJ Opree, L Vandeberg, ...
American Behavioral Scientist 60 (12), 1458-1474, 2016
1882016
Predicting advertising effectiveness by facial expressions in response to amusing persuasive stimuli.
P Lewinski, ML Fransen, ESH Tan
Journal of Neuroscience, Psychology, and Economics 7 (1), 1, 2014
1362014
The eye of the camera: Effects of security cameras on prosocial behavior
TJL Van Rompay, DJ Vonk, ML Fransen
Environment and Behavior 41 (1), 60-74, 2009
1242009
Rest in peace? Brand-induced mortality salience and consumer behavior
ML Fransen, BM Fennis, ATH Pruyn, E Das
Journal of Business Research 61 (10), 1053-1061, 2008
1202008
Strategies and motives for resistance to persuasion: an integrative framework
ML Fransen, EG Smit, PWJ Verlegh
Frontiers in psychology 6, 1201, 2015
1172015
Increasing sponsorship effectiveness through brand experience
ML Fransen, TJL van Rompay, DG Muntinga
International Journal of Sports Marketing and Sponsorship, 2013
592013
“I was right about vaccination”: Confirmation bias and health literacy in online health information seeking
CS Meppelink, EG Smit, ML Fransen, N Diviani
Journal of health communication 24 (2), 129-140, 2019
572019
Print advertising: Vivid content
BM Fennis, E Das, ML Fransen
Journal of Business Research 65 (6), 861-864, 2012
512012
Light as a feather: Effects of packaging imagery on sensory product impressions and brand evaluation
TJL Van Rompay, ML Fransen, BGD Borgelink
Marketing Letters 25 (4), 397-407, 2014
502014
Packaging design as an implicit communicator: Effects on product quality inferences in the presence of explicit quality cues
I van Ooijen, ML Fransen, PWJ Verlegh, EG Smit
Food quality and preference 62, 71-79, 2017
472017
Signalling product healthiness through symbolic package cues: Effects of package shape and goal congruence on consumer behaviour
I van Ooijen, ML Fransen, PWJ Verlegh, EG Smit
Appetite 109, 73-82, 2017
422017
When fit fosters favoring: The role of private self-focus
ML Fransen, BM Fennis, ATH Pruyn, KD Vohs
Journal of Experimental Social Psychology 47 (1), 202-207, 2011
37*2011
Brand placement disclosure effects on persuasion: The moderating role of consumer self‐control
L Janssen, ML Fransen, R Wulff, EA Van Reijmersdal
Journal of Consumer Behaviour 15 (6), 503-515, 2016
352016
Educational storylines in entertainment television: audience reactions toward persuasive strategies in medical dramas
ED Asbeek Brusse, ML Fransen, EG Smit
Journal of Health Communication 20 (4), 396-405, 2015
352015
Comparing the impact of explicit and implicit resistance induction strategies on message persuasiveness
ML Fransen, BM Fennis
Journal of Communication 64 (5), 915-934, 2014
312014
Atypical food packaging affects the persuasive impact of product claims
I van Ooijen, ML Fransen, PWJ Verlegh, EG Smit
Food Quality and Preference 48, 33-40, 2016
292016
The influence of regulatory fit on evaluation and intentions to buy genetically modified foods: The mediating role of social identification
ML Fransen, MJ Reinders, J Bartels, RL Maassen
Journal of Marketing Communications 16 (1-2), 5-20, 2010
292010
The role of social presence in mortality salience effects
ML Fransen, D Smeesters, BM Fennis
Journal of Business Research 64 (1), 29-33, 2011
282011
Matching the message: The role of regulatory fit in negative managerial communication
ML Fransen, CL ter Hoeven
Communication Research 40 (6), 818-837, 2013
272013
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