Marieke Fransen
Marieke Fransen
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A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them
ML Fransen, PWJ Verlegh, A Kirmani, EG Smit
International Journal of Advertising 34 (1), 6-16, 2015
Effects of disclosing sponsored content in blogs: How the use of resistance strategies mediates effects on persuasion
EA Van Reijmersdal, ML Fransen, G van Noort, SJ Opree, L Vandeberg, ...
American Behavioral Scientist 60 (12), 1458-1474, 2016
Predicting advertising effectiveness by facial expressions in response to amusing persuasive stimuli.
P Lewinski, ML Fransen, ESH Tan
Journal of Neuroscience, Psychology, and Economics 7 (1), 1, 2014
Strategies and motives for resistance to persuasion: An integrative framework
ML Fransen, EG Smit, PWJ Verlegh
Frontiers in psychology 6, 1201, 2015
The eye of the camera: Effects of security cameras on prosocial behavior
TJL Van Rompay, DJ Vonk, ML Fransen
Environment and Behavior 41 (1), 60-74, 2009
Rest in peace? Brand-induced mortality salience and consumer behavior
ML Fransen, BM Fennis, ATH Pruyn, E Das
Journal of Business Research 61 (10), 1053-1061, 2008
“I was right about vaccination”: Confirmation bias and health literacy in online health information seeking
CS Meppelink, EG Smit, ML Fransen, N Diviani
Journal of health communication 24 (2), 129-140, 2019
Increasing sponsorship effectiveness through brand experience
ML Fransen, TJL van Rompay, DG Muntinga
International Journal of Sports Marketing and Sponsorship, 2013
Packaging design as an implicit communicator: Effects on product quality inferences in the presence of explicit quality cues
I van Ooijen, ML Fransen, PWJ Verlegh, EG Smit
Food quality and preference 62, 71-79, 2017
Light as a feather: Effects of packaging imagery on sensory product impressions and brand evaluation
TJL Van Rompay, ML Fransen, BGD Borgelink
Marketing letters 25 (4), 397-407, 2014
Print advertising: vivid content
BM Fennis, E Das, ML Fransen
Journal of Business Research 65 (6), 861-864, 2012
Signalling product healthiness through symbolic package cues: Effects of package shape and goal congruence on consumer behaviour
I van Ooijen, ML Fransen, PWJ Verlegh, EG Smit
Appetite 109, 73-82, 2017
Atypical food packaging affects the persuasive impact of product claims
I Van Ooijen, ML Fransen, PWJ Verlegh, EG Smit
Food Quality and Preference 48, 33-40, 2016
Brand placement disclosure effects on persuasion: The moderating role of consumer self‐control
L Janssen, ML Fransen, R Wulff, EA Van Reijmersdal
Journal of Consumer Behaviour 15 (6), 503-515, 2016
When fit fosters favoring: The role of private self-focus
ML Fransen, BM Fennis, ATH Pruyn, KD Vohs
Journal of Experimental Social Psychology 47 (1), 202-207, 2011
Educational storylines in entertainment television: audience reactions toward persuasive strategies in medical dramas
ED Asbeek Brusse, ML Fransen, EG Smit
Journal of Health Communication 20 (4), 396-405, 2015
Persuasion in advertising: when does it work, and when does it not?
PWJ Verlegh, ML Fransen, A Kirmani
International Journal of Advertising 34 (1), 3-5, 2015
Comparing the impact of explicit and implicit resistance induction strategies on message persuasiveness
ML Fransen, BM Fennis
Journal of Communication 64 (5), 915-934, 2014
The influence of regulatory fit on evaluation and intentions to buy genetically modified foods: The mediating role of social identification
ML Fransen, MJ Reinders, J Bartels, RL Maassen
Journal of Marketing Communications 16 (1-2), 5-20, 2010
Living Brands: Consumer Reactions toward Online Experienced-based Marketing Communication
ML Fransen, TJL Van Rompay
Advances in Advertising Research (Vol. 2), 311-324, 2011
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