Marieke Fransen
Marieke Fransen
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A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them
ML Fransen, PWJ Verlegh, A Kirmani, EG Smit
International Journal of Advertising 34 (1), 6-16, 2015
Effects of disclosing sponsored content in blogs: How the use of resistance strategies mediates effects on persuasion
EA Van Reijmersdal, ML Fransen, G van Noort, SJ Opree, L Vandeberg, ...
American Behavioral Scientist 60 (12), 1458-1474, 2016
Predicting advertising effectiveness by facial expressions in response to amusing persuasive stimuli.
P Lewinski, ML Fransen, ESH Tan
Journal of Neuroscience, Psychology, and Economics 7 (1), 1, 2014
The eye of the camera: Effects of security cameras on prosocial behavior
TJL Van Rompay, DJ Vonk, ML Fransen
Environment and Behavior 41 (1), 60-74, 2009
Rest in peace? Brand-induced mortality salience and consumer behavior
ML Fransen, BM Fennis, ATH Pruyn, E Das
Journal of Business Research 61 (10), 1053-1061, 2008
Strategies and motives for resistance to persuasion: an integrative framework
ML Fransen, EG Smit, PWJ Verlegh
Frontiers in psychology 6, 1201, 2015
Increasing sponsorship effectiveness through brand experience
ML Fransen, TJL van Rompay, DG Muntinga
International Journal of Sports Marketing and Sponsorship, 2013
“I was right about vaccination”: Confirmation bias and health literacy in online health information seeking
CS Meppelink, EG Smit, ML Fransen, N Diviani
Journal of health communication 24 (2), 129-140, 2019
Print advertising: Vivid content
BM Fennis, E Das, ML Fransen
Journal of Business Research 65 (6), 861-864, 2012
Light as a feather: Effects of packaging imagery on sensory product impressions and brand evaluation
TJL Van Rompay, ML Fransen, BGD Borgelink
Marketing Letters 25 (4), 397-407, 2014
Packaging design as an implicit communicator: Effects on product quality inferences in the presence of explicit quality cues
I van Ooijen, ML Fransen, PWJ Verlegh, EG Smit
Food quality and preference 62, 71-79, 2017
Signalling product healthiness through symbolic package cues: Effects of package shape and goal congruence on consumer behaviour
I van Ooijen, ML Fransen, PWJ Verlegh, EG Smit
Appetite 109, 73-82, 2017
When fit fosters favoring: The role of private self-focus
ML Fransen, BM Fennis, ATH Pruyn, KD Vohs
Journal of Experimental Social Psychology 47 (1), 202-207, 2011
Brand placement disclosure effects on persuasion: The moderating role of consumer self‐control
L Janssen, ML Fransen, R Wulff, EA Van Reijmersdal
Journal of Consumer Behaviour 15 (6), 503-515, 2016
Educational storylines in entertainment television: audience reactions toward persuasive strategies in medical dramas
ED Asbeek Brusse, ML Fransen, EG Smit
Journal of Health Communication 20 (4), 396-405, 2015
Comparing the impact of explicit and implicit resistance induction strategies on message persuasiveness
ML Fransen, BM Fennis
Journal of Communication 64 (5), 915-934, 2014
Atypical food packaging affects the persuasive impact of product claims
I van Ooijen, ML Fransen, PWJ Verlegh, EG Smit
Food Quality and Preference 48, 33-40, 2016
The influence of regulatory fit on evaluation and intentions to buy genetically modified foods: The mediating role of social identification
ML Fransen, MJ Reinders, J Bartels, RL Maassen
Journal of Marketing Communications 16 (1-2), 5-20, 2010
The role of social presence in mortality salience effects
ML Fransen, D Smeesters, BM Fennis
Journal of Business Research 64 (1), 29-33, 2011
Matching the message: The role of regulatory fit in negative managerial communication
ML Fransen, CL ter Hoeven
Communication Research 40 (6), 818-837, 2013
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