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Bram Foubert
Bram Foubert
Verified email at maastrichtuniversity.nl
Title
Cited by
Cited by
Year
What is the right delivery option for you? Consumer preferences for delivery attributes in online retailing
DH Nguyen, S De Leeuw, W Dullaert, BPJ Foubert
Journal of Business Logistics 40 (4), 299-321, 2019
2022019
The challenge of retaining customers acquired with free trials
H Datta, B Foubert, HJ Van Heerde
Journal of Marketing Research 52 (2), 217-234, 2015
1732015
Extreme makeover: Short-and long-term effects of a remodeled servicescape
EC Brüggen, B Foubert, DD Gremler
Journal of marketing 75 (5), 71-87, 2011
1682011
New computational results on the discrete time/cost trade-off problem in project networks
E Demeulemeester, B De Reyck, B Foubert, W Herroelen, M Vanhoucke
Journal of the operational research society 49 (11), 1153-1163, 1998
1591998
Shopper response to bundle promotions for packaged goods
B Foubert, E Gijsbrechts
Journal of Marketing Research 44 (4), 647-662, 2007
1172007
Try it, you’ll like it—or will you? The perils of early free-trial promotions for high-tech service adoption
B Foubert, E Gijsbrechts
Marketing Science 35 (5), 810-826, 2016
772016
Antismoking messages for the international teenage segment: The effectiveness of message valence and intensity across different cultures
J Reardon, C Miller, B Foubert, I Vida, L Rybina
Journal of international marketing 14 (3), 115-138, 2006
522006
Decision support systems for major accident prevention in the chemical process industry: A developers’ survey
GLL Reniers, BJM Ale, W Dullaert, B Foubert
Journal of loss prevention in the process industries 19 (6), 604-620, 2006
482006
Something free or something off? A comparative study of the purchase effects of premiums and price cuts
B Foubert, E Breugelmans, K Gedenk, C Rolef
Journal of Retailing 94 (1), 5-20, 2018
442018
Teenagers’ response to self-and other-directed antismoking messages: A cross-cultural study
C Miller, B Foubert, J Reardon, I Vida
International journal of market research 49 (4), 515-533, 2007
352007
Please or Squeeze? Brand performance implications of constrained and unconstrained multi-item promotions
B Foubert, E Gijsbrechts
European journal of operational research 202 (3), 880-892, 2010
162010
Essays on product and promotional bundling in retailing
B Foubert
Universiteit Antwerpen (Belgium), 2004
82004
The role of specialized hospital units in infection and mortality risk reduction among patients with hematological cancers
R Carmen, GB Yom-Tov, I Van Nieuwenhuyse, B Foubert, Y Ofran
PloS one 14 (3), e0211694, 2019
52019
The impact of free-trial acquisition on customer usage, retention, and lifetime value
H Datta, B Fouber, H van Heerde
Journal of Marketing Research, 217-234, 2015
22015
Usage rates, Facebook likes, and online piracy: Using big data to manage entertainment products
H Datta, B Foubert, D Papies
Facebook Likes, and Online Piracy: Using Big Data to Manage Entertainment …, 2013
22013
the Impact of Dedicated Emergency and Admission Units on Infection and Death Risks in Hematological Patients Presented toa Tertiary Care Center
Y Ofran, GB Yom-Tov, I van Nieuwenhuyse, B Foubert, R Carmen
Blood 130, 533, 2017
12017
Advertising Strategies for Anti-Smoking Messages across Cultures: An Examination of Directed Consequences
C Miller, BPJ Foubert, J Reardon, I Vida
International Journal of Market Research 49 (4), 515-533, 2007
12007
Managing Contractual and Noncontractual Donors: The Role of Marketing Communication and Publicity in a Charity Context
NQ Le, B Foubert, B Briers, K Cleeren
EXPLAINING COMMUNICATION EFFECTS ON DONATION BEHAVIOR: THE ROLES OF …, 2019
2019
How capacity availability and capacity decisions affect hematology patients’ health
R Carmen, G Yom-Tov, I Van Nieuwenhuyse, Y Ofran, B Foubert
POMS International Conference, Date: 2016/06/27-2016/06/29, Location: Tel …, 2017
2017
The Dynamic Relationships Between Marketing Communication, Customer Commitment, And Customer Spending: A Study On Donation Behavior
NQ Le, B Foubert, B Briers, K Cleeren
Marketing Science Conference, 2017
2017
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