Jiwoong Shin
Jiwoong Shin
Professor of Marketing at Yale University
Verified email at yale.edu - Homepage
Cited by
Cited by
A customer management dilemma: When is it profitable to reward one's own customers?
J Shin, K Sudhir
Marketing Science 29 (4), 671-689, 2010
How does free riding on customer service affect competition?
J Shin
Marketing Science 26 (4), 488-503, 2007
Uninformative advertising as an invitation to search
D Mayzlin, J Shin
Marketing Science 30 (4), 666-685, 2011
Keeping doors open: The effect of unavailability on incentives to keep options viable
J Shin, D Ariely
Management science 50 (5), 575-586, 2004
Incentive problems in performance-based online advertising pricing: Cost per click vs. cost per action
Y Hu, J Shin, Z Tang
Management Science 62 (7), 2022-2038, 2016
The role of selling costs in signaling price image
J Shin
Journal of Marketing Research 42 (3), 302-312, 2005
When to “fire” customers: Customer cost-based pricing
J Shin, K Sudhir, DH Yoon
Management Science 58 (5), 932-947, 2012
Manufacturer marketing initiatives and retailer information sharing
B Mittendorf, J Shin, DH Yoon
Quantitative Marketing and Economics 11 (2), 263-287, 2013
Favoring the winner or loser in repeated contests
R Ridlon, J Shin
Marketing Science 32 (5), 768-785, 2013
Switching costs and market competitiveness: De-constructing the relationship
J Shin, K Sudhir
Working Paper. Retrieved from http://faculty. som. yale. edu/ksudhir/papers …, 2008
Managing buzz
A Campbell, D Mayzlin, J Shin
The RAND Journal of Economics 48 (1), 203-229, 2017
Demand externalities from co-location: Evidence from a natural experiment
B Sen, J Shin, K Sudhir
Unpublished working paper. Yale University, 2011
Inefficiencies in digital advertising markets
BR Gordon, K Jerath, Z Katona, S Narayanan, J Shin, KC Wilbur
Journal of Marketing, 0022242920913236, 2021
Commentaries and Rejoinder to" Do Switching Costs Make Markets Less Competitive?"
J Shin, K Sudhir, L Cabral, JP Dube, GJ Hitsch, PE Rossi
Journal of Marketing Research 46 (4), 446-452, 2009
A model of two-sided costly communication for building new product category demand
MY Lu, J Shin
Marketing Science 37 (3), 382-402, 2018
A reflection on analytical work in marketing: Three points of consensus
R Thomadsen, R Zeithammer, G Iyer, D Mayzlin, Y Orhun, A Pazgal, ...
Marketing Letters 23 (2), 381-389, 2012
Should you punish or reward current customers?
J Shin, K Sudhir
MIT Sloan Management Review 55 (1), 59, 2013
Targeted advertising and consumer inference
J Shin, J Yu
Available at SSRN 3688258, 2020
A model of brand positioning: Product-portfolio view
TT Ke, J Shin, J Yu
working paper, 2020
Information Disclosure Policy and Its Implications: Ratcheting in Supply Chains
B Mittendorf, J Shin, DH Yoon
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