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Gabriela Tonietto
Gabriela Tonietto
Associate Professor of Marketing, Rutgers University
Verified email at business.rutgers.edu - Homepage
Title
Cited by
Cited by
Year
The calendar mindset: scheduling takes the fun out and puts the work in
GN Tonietto, SA Malkoc
Journal of Marketing Research 53 (6), 922-936, 2016
652016
Generating Content Increases Enjoyment by Immersing Consumers and Accelerating Perceived Time
GN Tonietto, A Barasch
Journal of Marketing 85 (6), 83-100, 2021
532021
Activity versus outcome maximization in time management
SA Malkoc, GN Tonietto
Current opinion in psychology, 2019
462019
When an Hour Feels Shorter: Future Boundary Tasks Alter Consumption by Contracting Time
GN Tonietto, SA Malkoc, SM Nowlis
Journal of Consumer Research 45 (5), 1085-1102, 2019
39*2019
Viewing leisure as wasteful undermines enjoyment
GN Tonietto, SA Malkoc, RW Reczek, MI Norton
Journal of Experimental Social Psychology 97, 104198, 2021
252021
Time will fly during future fun (but drag until then)
GN Tonietto, EM VanEpps, SA Malkoc, SJ Maglio
Journal of Consumer Psychology 32 (3), 475-483, 2022
62022
The Time of Our Lives: Examining Utility from Experiential Consumption Over Time
G Tonietto, JK Goodman, SA Malkoc, M Rosenboim, E O’Brien, M Kardas, ...
ACR 2017 SAN DIEGO 45, 123, 2017
1*2017
When an Hour Feels Shorter: Salient Endpoints Contract the Perception and Consumption of Time
G Tonietto, S Malkoc, S Nowls
ACR North American Advances, 2016
12016
When Experiences Go Badly: the Buffering Effect of Scheduling on Dissatisfaction
G Tonietto
ACR North American Advances, 2019
2019
The Hidden Costs of Scheduling: Temporal Structure Reduces Task Enjoyment and Contracts Time
GN Tonietto
Washington University in St. Louis, 2017
2017
The Influence of Creating Event Markers on Experienced Time and Enjoyment
G Tonietto, A Barasch
ACR North American Advances, 2017
2017
Consumer Need Recognition: the Influence of Length of Ownership and the Identification of Ideals
G Tonietto, S Nowlis
ACR North American Advances, 2014
2014
When Nothing Means Everything: Consumer Evaluations of Specialized and Unspecialized Products
G Tonietto, B Dalton, S Nowlis
ACR North American Advances, 2012
2012
Time Will Fly During Future Fun (But Drag Until Then)
E VanEpps, GN Tonietto
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Articles 1–14