| How green are you, really? Consumers’ skepticism toward brands with green claims E Ulusoy, PG Barretta Journal of Global Responsibility 7 (1), 72-83, 2016 | 63 | 2016 |
| Tracing the color line in the American music market and its effect on contemporary music marketing PG Barretta Arts and the Market 7 (2), 213-234, 2017 | 7 | 2017 |
| Beer Purchase Decisions and Consumption Behavior CA Williams, PG Barretta BRC Journal of Advances in Business 3 (1), 2018 | 6 | 2018 |
| Consumer perceptions of the inaugural college football championship tournament: A longitudinal study PG Barretta Journal of Issues in Intercollegiate Athletics 9 (1), 4, 2016 | 2 | 2016 |
| In Brands that are Proclaimed Sustainable, Consumers do not trust E Ulusoy, PG Barretta The Sustainable Global Marketplace: Proceedings of the 2011 Academy of …, 2015 | 2 | 2015 |
| Innovation from virtual brand community members may only be virtually effective PG Barretta, AF Fırat International Journal of Internet Marketing and Advertising 16 (1-2), 186-202, 2022 | 1 | 2022 |
| Perry’s Ice Cream Distribution Strategy and Strategic Alliances: The 800-Pound Gorilla KS Ryan, PG Barretta SAGE Publications: SAGE Business Cases Originals, 2018 | 1 | 2018 |
| Music Authenticity is in the Eye (and Ear) of the Beholder: Perception of Cues and Intentions of Behavior PG Barretta Marketing Dynamism & Sustainability: Things Change, Things Stay the Same …, 2015 | 1 | 2015 |
| Perceived Creative Partnership: A Consequence of Music's Social Use PG Barretta | 1 | 2013 |
| Political Affiliation of Musical Artists Contributing to Sonic Elements of Advertising PG Barretta Building Strong Brands and Engaging Customers With Sound, 75-98, 2024 | | 2024 |
| Green Marketing or Greenwashing: How Consumers Evaluate Environmental Ads NT Pham, PG Barretta Journal of Applied Business and Economics 26 (1), 19, 2024 | | 2024 |
| Subcultural Ethos: The Dynamic Reconfiguration of Mainstream Consumer Values E Ulusoy, PG Barretta Consumer Social Values, 70-86, 2019 | | 2019 |
| ANOVA 219 Anterior Cingulate Cortex (ACC) reactions 215 anti-consumerism 81, 82 Apple: and Catholic devotees 9, 183 R Ahluwalia, M Alfano, A Insurance, C Anderson, A Andreason, ... Consumer Social Values 220, 271, 2019 | | 2019 |
| SUBCULTURAL ETHOS E Ulusoy, PG Barretta Consumer Social Values, 2019 | | 2019 |
| Seminários em Administração CDOCSB DE MORAES, OS JUNIOR, PG BARRETTA, RB ZACCARIA, ... | | 2018 |
| Fan CULTure: Essays on Participatory Fandom in the 21st Century PG Barretta The Journal of American Culture 39 (1), 95, 2016 | | 2016 |
| Journal of Global Responsibility EUPG Barretta Journal of Global Responsibility 7 (1), 72-83, 2016 | | 2016 |
| Rich's Products and Healthy Eating Consumers: Corporate Ethnographic Techniques PG Barretta, ME Barrett SAGE Publications: SAGE Business Cases Originals, 2016 | | 2016 |
| Return of The Grassy Knoll: Consumer Behavior and the Music Industry PG Barretta SAGE Publications: SAGE Business Cases Originals, 2016 | | 2016 |
| Customer Dissatisfaction and Retaliatory Behavior: The Moderating Effect of Consumer Participation PG Barretta, MA Zolfagharian The Sustainable Global Marketplace: Proceedings of the 2011 Academy of …, 2015 | | 2015 |
Emre UlusoyAssociate Professor, Pacific Lutheran UniversityVerified email at plu.edu
