| Receiver responses to rewarded referrals: the motive inferences framework PWJ Verlegh, G Ryu, MA Tuk, L Feick Journal of the Academy of Marketing Science 41, 669-682, 2013 | 203 | 2013 |
| Sales and sincerity: The role of relational framing in word-of-mouth marketing MA Tuk, PWJ Verlegh, A Smidts, DHJ Wigboldus Journal of Consumer Psychology 19 (1), 38-47, 2009 | 157 | 2009 |
| The Propagation of Self-Control: Self-Control in One Domain Simultaneously Improves Self-Control in Other Domains MA Tuk, K Zhang, S Sweldens Journal of Experimental Psychology: General 144 (3), 2015 | 121 | 2015 |
| Inhibitory spillover: Increased urination urgency facilitates impulse control in unrelated domains MA Tuk, D Trampe, L Warlop Psychological Science 22 (5), 627-633, 2011 | 88 | 2011 |
| Customers or sellers? The role of persuasion knowledge in customer referral PWJ Verlegh, C Verkerk, MA Tuk, A Smidts Advances in Consumer Research 31 (1), 304-305, 2004 | 42 | 2004 |
| Is friendship silent when money talks? How people respond to word-of-mouth marketing M Tuk | 32 | 2008 |
| Interpersonal relationships moderate the effect of faces on person judgments MA Tuk, PWJ Verlegh, A Smidts, DHJ Wigboldus European Journal of Social Psychology 39 (5), 757-767, 2009 | 31 | 2009 |
| Social knowledge for e-governance: Theory and technology of reputation M Paolucci, T Eymann, W Jager, J Sabater-Mir, R Conte, S Marmo, ... | 22 | 2009 |
| The emotional information processing system is risk averse: Ego-depletion and investment behavior BD Langhe, S Sweldens, SMJ van Osselaer, MA Tuk ERIM Report Series Reference No. ERS-2008-064-MKT, 2008 | 22 | 2008 |
| How to study consciousness in consumer research, A commentary on Williams and Poehlman S Sweldens, MA Tuk, M Hütter Journal of Consumer Research 44 (2), 266-275, 2017 | 19 | 2017 |
| You and I have nothing in common: The role of dissimilarity in interpersonal influence MA Tuk, PWJ Verlegh, A Smidts, DHJ Wigboldus Organizational Behavior and Human Decision Processes 151, 49-60, 2019 | 18 | 2019 |
| Assessing consequences of component sharing across brands in the vertical product line in the automotive market PC Verhoef, KH Pauwels, MA Tuk Journal of Product Innovation Management 29 (4), 559-572, 2012 | 18 | 2012 |
| Do versus don’t: The impact of framing on goal-level setting MA Tuk, S Prokopec, B Van den Bergh Journal of Consumer Research 47 (6), 1003-1024, 2021 | 10 | 2021 |
| Activation of salesperson stereotypes affects perceptions of word-of-mouth referral MA Tuk, PWJ Verlegh, A Smidts, DHJ Wigboldus Advances in Consumer Research 32, 256, 2005 | 9 | 2005 |
| Defecatory urge increases cognitive control and intertemporal patience in healthy volunteers D Zhao, M Corsetti, M Moeini‐Jazani, N Weltens, M Tuk, T Jan, L Warlop, ... Neurogastroenterology & Motility 31 (7), e13600, 2019 | 3 | 2019 |
| Wat gebeurt er als je consumenten beloont voor mond tot mond reclame? M Tuk, P Verlegh, A Smidts, D Wigboldus Ontwikkelingen in het marktonderzoek: jaarboek.../MarktOnderzoekAssociatie …, 2009 | 3 | 2009 |
| How to Study Consciousness in Consumer Research S Sweldens, MA Tuk, M Huetter Journal of Consumer Research, 0 | 2 | |
| Light or Regular, Now or Later: The Impact of Advance Ordering and Restrained Eating on Choices and Consumption of Light and Regular Vice Food PJ Gai, MA Tuk, S Sweldens Journal of the Association for Consumer Research 7 (4), 492-500, 2022 | 1 | 2022 |
| Inhibition Spill-Over: Sensations of Peeing Urgency Lead to Increased Impulse Control in Unrelated Domains M Tuk, D Trampe, L Warlop ACR North American Advances, 2011 | 1 | 2011 |
| The Impact of Social Categorization on Persuasion Attempts MA Tuk, PWJ Verlegh, A Smidts, DHJ Wigboldus 36th North American Conference of the Association for Consumer Research (ACR …, 2009 | 1 | 2009 |
