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Diksha Panwar
Diksha Panwar
Assistant Professor, Amity Business School, Amity University, Greater Noida
Verified email at gn.amity.edu - Homepage
Title
Cited by
Cited by
Year
Consumer decision making process models and their applications to market strategy
D Panwar, S Anand, F Ali, K Singal
International Management Review 15 (1), 36-44, 2019
1032019
Localization in Fast Food industry: A case study on McDonald's strategy in India
D Panwar, S Patra
Journal of Arts, Science & Commerce 8 (3(1)), 70-74, 2017
142017
Impact of Goods and Services Tax on the Restaurants and Food Service Businesses in India
D Panwar, S Patra
International Journal of Applied Business and Economic Research 15 (23 (2 …, 2017
102017
Study on Product Positioning Efforts of Multinational Fast Food Chain in India - An Exploration
D Panwar
Asian Journal of Research in Business Economics and Management 7 (7), 120-134, 2017
102017
Analysis of emotional intelligence of bank employees in Dehradun district: a comparative study of private and public sector banks
S ANAND, F ALI, D PANWAR, K SINGHAL
International Journal of Human Resource Management and Research (IJHRMR) 9 …, 2019
92019
Relationship Between Factors of Online Marketing and Student Enrollment Decisions in Higher Education: An Analysis Using Structural Modeling Techniques
S Bohara, A Gupta, D Panwar
International Journal of Online Marketing 12 (1), 2022
72022
Online marketing and brand awareness for HEI: A review and bibliometric analysis
S Bohara, V Bisht, P Suri, D Panwar, J Sharma
F1000Research 12, 76, 2023
62023
A Comparative Study of Emotional Intelligence of Private and Public Sector Bank Employees of Dehradun District
S Anand, D Panwar, F Ali, K Singhal
International Journal of Human Resource Management and Research 9 (3), 97-106, 2019
62019
Impact of brand awareness on enrollment decision process moderated by students’ gender for HEI
S Bohara, S Pradeep, D Panwar
Journal of Content, Community & Communication 15 (8), 227-241, 2022
52022
Environmental Impact of digital marketing on purchase intension towards green products AN IPMA ANALYSIS USING PLS SEM APPROACH
M Pant, D Panwar, S Chaudhary, S Kumar
Journal of Critical Reviews 7 (03), 1907-1919, 2020
22020
CSR Laws in India: Does It Impact As a Marketing Tools to Enhance the Brand Equity
SK Thakur, V Srivastava, D Panwar
Available at SSRN 3383342, 2019
22019
A Structural Equation Modeling on Analysis of Preference Advertisement in Building Brand Equity
SKT Diksha Panwar, Monika Bangari
International Journal of Innovative Technology and Exploring Engineering …, 2019
1*2019
Website Usability of E-commerce Companies and Its impact on customer attitude
D Panwar, M Negi, S Chaudhary
International Journal of Recent Technology and Engineering 8 (3S2), 32-38, 2019
12019
Impact of Promise and Delivery Gap on Post Purchase Behavior of E-customer
SK Thakur, S Patra, D Panwar
International Journal of Applied Business and Economic Research 15 (22(3 …, 2017
12017
CLUSTERING-BASED APPROACHES FOR ELUCIDATING POSSIBLE THERAPEUTIC APPLICATIONS OF PHYTOCONSTITUENTS OF Arnebia AND Dactylorhiza FOUND IN THE HIMALAYAN REGION.
N Sherpa, K Kashyap, M Pant, D Panwar, B Pant, K Pant
Investigación Operacional 45 (1), 20-25, 2024
2024
Investigating the effect of tuition fees on students’ choice of college mediated by household income- PLS SEM
S Bohara, P Suri, D Panwar
International Journal of Early Childhood Special Education 14 (02), 2148-2159, 2022
2022
Zoom Video Communications Inc: Sustaining Competitive Advantage by Addressing and Enhancing user Privacy and Security: A Case Study
SS Chaudhary, D Panwar, S Gautam, S Sundriyal
Academy of Marketing Studies Journal 26 (3), 2022
2022
Analyzing the effect of consumer attitude between brand preference and consumer satisfaction as a mediating variable
SSC Sailja Bohara, Diksha Panwar
SEMCOM Management & Technology Review (ISSN 2321-5968) 8 (2), 2021
2021
Determinants of Profitable Niche of Affiliate Marketing in Amazon.Com
SKT Monika Bangari, Diksha Panwar
Pacific Business Review International 11 (12), 130-133, 2019
2019
ARTIFICIAL INTELLIGENCE IN THE QUICK SERVICE RESTAURANTS: AN EXPLORATION OF OPPORTUNITIES AND CHALLENGES
D Panwar, S Patra, S Kumar, M Bangari
International Journal of Research and Analytical Reviews 6 (1), 53-59, 2019
2019
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