The effect of eWOM communication on brand image and purchase intention towards lifestyle products in India D Kala, DS Chaubey International Journal of Services, Economics and Management 9 (2), 143-157, 2018 | 139 | 2018 |
Relevance of social media in marketing and advertising S Husain, A Ghufran, DS Chaubey Splint International Journal of Professionals 3 (7), 21-28, 2016 | 97 | 2016 |
An empirical study of customer experience and its relationship with customer satisfaction towards the services of banking sector. M Sharma, DS Chaubey Journal of Marketing & Communication 9 (3), 2014 | 81 | 2014 |
Impact of electronic word of mouth on brand image and purchase intention towards lifestyle products in India D Kala, DS Chaubey Pacific Business Review International 10 (9), 135-144, 2018 | 56 | 2018 |
Demonetization and its impact on adoption of digital payment: Opportunities, issues and challenges P Kumar, DS Chaubey Abhinav National Monthly Refereed Journal of Research in Commerce …, 2017 | 42 | 2017 |
Summarizing factors of customer experience and building a structural model using total interpretive structural modelling technology M Sharma, P Tiwari, DS Chaubey Global Business Review 17 (3), 730-741, 2016 | 32 | 2016 |
Impact of organization culture on employee motivation and job performance N Maithel, DS Chaubey, D Gupta International Journal of Research in Commerce & Management 3 (5), 68-74, 2012 | 28 | 2012 |
Examination of relationships among technology acceptance, student engagement, and perceived learning on tourism-related MOOCs DSC Devkant Kala Journal of Teaching in Travel & Tourism, 2022 | 27* | 2022 |
A study on dividend policy and its impact on the shareholders wealth in selected banking companies in India SMT Zafar, DS Chaubey, SM Khalid International Journal of Financial Management 2 (3), 79-94, 2012 | 23 | 2012 |
Analysis of employee relationship management and its impact on job satisfaction DS Chaubey, N Mishra, RP Dimri Journal of Arts, Science & Commerce 8 (2), 15-25, 2017 | 21 | 2017 |
Analytical study of psychological contract and its impact on employees retention S Bisht, DS Chaubey, SP Thapliyal Pacific Business Review International 8 (11), 30-39, 2016 | 21 | 2016 |
Employee attitude towards motivational practices: an empirical study B Rawat, R Khugshal, DS Chaubey Global Management Review 9 (2), 14-28, 2015 | 19 | 2015 |
Attitude towards the environment and green products: an empirical study D CHAUBEY, S PATRA, DRS JOSHI International Journal of Research in Computer Application & Management 1 (8), 2011 | 19 | 2011 |
Analysis of labour welfare schemes and its impact on job satisfaction: An empirical study DS Chaubey, B Rawat Management Convergence 7 (2), 45-53, 2016 | 18 | 2016 |
Country-of-origin effect and consumers' buying behaviour: An evidence from Indian market D Kala, D Chaubey Management convergence 7 (1), 47-59, 2016 | 18 | 2016 |
Factors driving occupational stress of the employees working in hospitals in Dehradun: An empirical study N Muthukrishnan, M Saji Mon, D Chaubey International Journal of Research in IT & Management (IJRIM) 1 (8), 61-77, 2011 | 17 | 2011 |
Analysis of psychological contract and its relationship with job satisfaction: An empirical study DS Chaubey, S Bisht Splint International Journal of Professionals 3 (8), 92-101, 2016 | 16 | 2016 |
Investment Pattern: A Psychographic Study of Investors of Garhwal Region of Uttrakhand DS Chaubey, RP Dimri International Journal of Management Sciences 5 (1), 17-33, 2009 | 16 | 2009 |
Measuring the effectiveness of online advertisement in recalling a product: An empirical study DS Chaubey, LS Sharma, M Pant Management Convergence 4 (2), 2015 | 15 | 2015 |
ANALYSIS OF TRAINING NEED IDENTIFICATION PROCESS AND PERCEIVED TRAINING OUTCOME Sumati Kapoor, Dr. DS Chaubey, Amrapali Negi Midas Touch International Journal of Commerce, Management and Technology …, 2015 | 14* | 2015 |