| Domo arigato Mr. Roboto: Emergence of automated social presence in organizational frontlines and customers’ service experiences J Van Doorn, M Mende, SM Noble, J Hulland, AL Ostrom, D Grewal, ... Journal of service research 20 (1), 43-58, 2017 | 1111 | 2017 |
| The influence of C2C communications in online brand communities on customer purchase behavior MT Adjei, SM Noble, CH Noble Journal of the Academy of Marketing Science 38, 634-653, 2010 | 938 | 2010 |
| What drives college-age Generation Y consumers? SM Noble, DL Haytko, J Phillips Journal of business research 62 (6), 617-628, 2009 | 830 | 2009 |
| Drivers of local merchant loyalty: Understanding the influence of gender and shopping motives SM Noble, DA Griffith, MT Adjei Journal of retailing 82 (3), 177-188, 2006 | 459 | 2006 |
| The Future of In-Store Technology J Nordfaldt, D Grewal, S Noble, AL Roggeveen Journal of the Academy of Marketing Science, 2019 | 421* | 2019 |
| Cohort segmentation: An exploration of its validity SM Noble, CD Schewe Journal of business research 56 (12), 979-987, 2003 | 394 | 2003 |
| Consumer derived utilitarian value and channel utilization in a multi-channel retail context SM Noble, DA Griffith, MG Weinberger Journal of Business Research 58 (12), 1643-1651, 2005 | 384 | 2005 |
| Why customers won't relate: Obstacles to relationship marketing engagement C Ashley, SM Noble, N Donthu, KN Lemon Journal of business research 64 (7), 749-756, 2011 | 376 | 2011 |
| Market segmentation by cohorts: the value and validity of cohorts in America and abroad CD Schewe, SM Noble Journal of marketing management 16 (1-3), 129-142, 2000 | 360 | 2000 |
| Relationship hindrance: why would consumers not want a relationship with a retailer? SM Noble, J Phillips Journal of Retailing 80 (4), 289-303, 2004 | 319 | 2004 |
| The performance implications of entrepreneurial proclivity: A dynamic capabilties approach DA Griffith, SM Noble, Q Chen Journal of Retailing 82 (1), 51-62, 2006 | 268 | 2006 |
| Managing rewards to enhance relational worth JP Melancon, SM Noble, CH Noble Journal of the Academy of Marketing Science 39, 341-362, 2011 | 247 | 2011 |
| In-store mobile phone use and customer shopping behavior: Evidence from the field D Grewal, CP Ahlbom, L Beitelspacher, SM Noble, J Nordfält Journal of Marketing, 2018 | 226 | 2018 |
| Defining moments: Segmenting by cohorts CD Schewe, GE Meredith, SM Noble Marketing management 9 (3), 48, 2000 | 173 | 2000 |
| Simply captivating: Understanding consumers' attitudes toward the cinema as an advertising medium J Phillips, SM Noble Journal of Advertising 36 (1), 81-94, 2007 | 120 | 2007 |
| When do relationships pay off for small retailers? Exploring targets and contexts to understand the value of relationship marketing MT Adjei, DA Griffith, SM Noble Journal of Retailing 85 (4), 493-501, 2009 | 116 | 2009 |
| The Fifth Industrial Revolution: How harmonious human–machine collaboration is triggering a retail and service [r] evolution SM Noble, M Mende, D Grewal, A Parasuraman Journal of Retailing 98 (2), 199-208, 2022 | 97 | 2022 |
| Let them talk! Managing primary and extended online brand communities for success CH Noble, SM Noble, MT Adjei Business horizons 55 (5), 475-483, 2012 | 96 | 2012 |
| Hey big spender! A golden (color) atmospheric effect on tipping behavior NY Lee, SM Noble, D Biswas Journal of the Academy of Marketing Science 46 (2), 317-337, 2018 | 88 | 2018 |
| Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies AL Roggeveen, D Grewal, J Karsberg, SM Noble, J Nordfält, VM Patrick, ... Journal of Retailing 97 (1), 81-98, 2021 | 86 | 2021 |
Dhruv GrewalProfessor of Marketing & Toyota Chair of Commerce and Electronic Business, Babson CollegeVerified email at babson.edu
