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Co-authors
- Thomas GruenProfessor of Marketing, University of New HampshireVerified email at unh.edu
- George KnoxAssociate Professor of Marketing, Tilburg UniversityVerified email at tilburguniversity.edu
- Joerg S HofstetterKEDGE Business School & International Forum on Sustainable Value ChainsVerified email at kedgebs.com
- Nirmalya KumarLee Kong Chian Professor of Marketing, Singapore Management UniversityVerified email at smu.edu.sg
- Sundar BharadwajCoca Cola Company Chair Professor of Marketing, University of GeorgiaVerified email at uga.edu
- Prashant KaleProfessor Strategy Rice UniversityVerified email at rice.edu
- Christian TerwieschThe Wharton SchoolVerified email at wharton.upenn.edu
- Eric BradlowThe Wharton School of the University of PennsylvaniaVerified email at wharton.upenn.edu
- Marcelo Olivaresuniversidad de chileVerified email at uchile.cl