Kevin K. Byon
Cited by
Cited by
Development of a scale measuring destination image
KK Byon, JJ Zhang
Marketing Intelligence & Planning, 2010
Structural relationships among involvement, destination brand equity, satisfaction and destination visit intentions: The case of Japanese outbound travelers
SH Kim, HS Han, S Holland, KK Byon
Journal of vacation marketing 15 (4), 349-365, 2009
Impact of core and peripheral service quality on consumption behavior of professional team sport spectators as mediated by perceived value
KK Byon, JJ Zhang, TA Baker
European Sport Management Quarterly 13 (2), 232-263, 2013
Sport as a vehicle for socialization and maintenance of cultural identity: International students attending American universities
JT Allen, DD Drane, KK Byon, RS Mohn
Sport Management Review 13 (4), 421-434, 2010
Integrating Event Image, Satisfaction, and Behavioral Intention: Small-Scale Marathon Event.
SKSK Koo, KK Byon, TA Baker III
Sport marketing quarterly 23 (3), 2014
Dimensions of general market demand associated with professional team sports: Development of a scale
KK Byon, JJ Zhang, DP Connaughton
Sport Management Review 13 (2), 142-157, 2010
Marketing murderball: the influence of spectator motivation factors on sports consumption behaviours of wheelchair rugby spectators
KK Byon, M Cottingham, MS Carroll
International Journal of Sports Marketing and Sponsorship, 2010
Golf product advertising value, attitude toward advertising and brand, and purchase intention
Y Lee, KK Byon, R Ammon, SBR Park
Social Behavior and Personality: an international journal 44 (5), 785-800, 2016
Social motivations and consumption behavior of spectators attending a Formula One motor-racing event
SK Kim, KK Byon, JG Yu, JJ Zhang, C Kim
Social Behavior and Personality: an international journal 41 (8), 1359-1377, 2013
Customer-to-customer value co-creation and co-destruction in sporting events
K Kim, KK Byon, W Baek
The Service Industries Journal 40 (9-10), 633-655, 2020
A Qualitative Examination of Disability Sport Executives' Perceptions of Sport Promotion and the Acquisition of Sponsors.
M Cottingham, B Gearity, K Byon
Sport Marketing Quarterly 22 (2), 2013
To tweet or not to tweet: the effects of social media endorsements on unfamiliar sport brands and athlete endorsers
NT Brison, KK Byon, TA Baker III
Innovation 18 (3), 309-326, 2016
Identifying key market demand factors associated with high school basketball tournaments
BA Cianfrone, JJ Zhang, B Pitts, KK Byon
Antecedents of esports gameplay intention: Genre as a moderator
WW Jang, KK Byon
Computers in Human Behavior 109, 106336, 2020
Antecedents and consequence associated with esports gameplay
WW Jang, KK Byon
International Journal of Sports Marketing and Sponsorship, 2019
Spectator perception of service quality attributes associated with Shanghai Formula One: Importance and performance analysis approach
S Kim, BH Yim, KK Byon, JG Yu, SM Lee, JA Park
International Journal of Sports Marketing and Sponsorship, 2016
A multidimensional model of perceived risk in spectator sport
MS Carroll, DP Connaughton, JO Spengler, KK Byon
International Journal of Sport Management and Marketing 24 (1), 80-95, 2014
The Influence of Emotions on Game and Service Satisfaction and Behavioral Intention in Winning and Losing Situations: Moderating Effect of Indentification with the Team.
BH Yim, KK Byon
Sport Marketing Quarterly 27 (2), 2018
Millennial consumers' perception of sportswear brand globalness impacts purchase intention in cause-related product marketing
WY Baek, KK Byon, YH Choi, CW Park
Social Behavior and Personality: an international journal 45 (8), 1319-1335, 2017
A cross-cultural study of purchase intention of sponsored products based on American and Korean spectators of the 2010 FIFA World Cup South Africa
KK Byon, S Lee, TA Baker
Sport, Business and Management: An International Journal, 2014
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