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Ulrich Paschen
Ulrich Paschen
Verified email at ltu.se - Homepage
Title
Cited by
Cited by
Year
Artificial intelligence: Building blocks and an innovation typology
U Paschen, C Pitt, J Kietzmann
Business Horizons 63 (2), 147-155, 2020
2472020
Artificial intelligence (AI) and value co-creation in B2B sales: Activities, actors and resources
J Paschen, U Paschen, E Pala, J Kietzmann
Australasian Marketing Journal 29 (3), 243-251, 2020
692020
À votre santé–conceptualizing the AO typology for luxury wine and spirits
J Paschen, U Paschen, JH Kietzmann
International Journal of Wine Business Research 28 (2), 170-186, 2016
132016
Cool Marketing for Icewine? Investigating Producer’s Product Positioning, Segmentation, and Marketing Mix for Canadian Icewine: An Abstract
U Paschen, J Paschen, J Kietzmann
Back to the Future: Using Marketing Basics to Provide Customer Value …, 2018
32018
Great wine from the great white north? Producer’s product positioning and marketing mix for Canadian icewine
U Paschen, D Kerruish, J White
Journal of Wine Research 32 (1), 55-66, 2021
22021
Die Regionalisierte Ökologische Gesamtrechnung: Mittel zur Darstellung regionaler umweltökonomischer Tatbestände; Hintergrund, Konzeption und Anwendungsmöglichkeiten im Rahmen …
U Paschen
21999
Understanding involvement of luxury gift givers: An abstract
U Paschen, J Paschen, M Wilson, T Eriksson
21st Academy of Marketing Science World Marketing Congress (WMS 2018), 27-29 …, 2018
12018
Structured Abstract: Cool Marketing for Icewine? Investigating Producer’s Product Positioning, Segmentation and Marketing Mix for Canadian Icewine
U Paschen, J Paschen, J Kietzmann
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