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Chris Malone
Chris Malone
Fidelum Partners & Fidelum Health
Verified email at fidelum.com - Homepage
Title
Cited by
Cited by
Year
Brands as intentional agents framework: How perceived intentions and ability can map brand perception
N Kervyn, ST Fiske, C Malone
Journal of consumer psychology 22 (2), 166-176, 2012
7902012
The HUMAN Brand: How we relate to people, products, and companies
C Malone, ST Fiske
John Wiley & Sons, 2013
1712013
Not all disasters are equal in the public's eye: The negativity effect on warmth in brand perception
N Kervyn, E Chan, C Malone, A Korpusik, O Ybarra
Social cognition 32 (3), 256-275, 2014
602014
Social perception of brands: Warmth and competence define images of both brands and social groups
N Kervyn, ST Fiske, C Malone
Consumer Psychology Review 5 (1), 51-68, 2022
562022
Brands as intentional agents: Our response to commentaries
ST Fiske, C Malone, N Kervyn
Journal of Consumer Psychology 22 (2), 205-207, 2012
502012
The impact of perceptions of politician brand warmth and competence on voting intentions
AM Bennett, C Malone, K Cheatham, N Saligram
Journal of Product & Brand Management 28 (2), 256-273, 2019
282019
The HUMAN Brand: Medir y mejorar la experiencia del cliente
C Malone, ST Fiske
Profit Editorial, 2019
82019
It's the Mindset, Not the Technology: The Grass Roots, Spain Case Study
RR Cayolla, SM Martín, C Malone
Handbook of research on developing a post-pandemic paradigm for virtual …, 2021
12021
Social perception of brands: Warmth and competence define images of both brands and social groups.
N Kervyn de Meerendré, ST Fiske, C Malone
Consumer Psychology Review, 2476, 2022
2022
Brands Are People Too! Harnessing the Power of Brand Warmth and Competence
C Malone, J Avery, ST Fiske
2011
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Articles 1–10