| Corporate ethical branding on YouTube: CSR communication strategies and brand anthropomorphism J Wen, B Song Journal of Interactive Advertising 17 (1), 28-40, 2017 | 55 | 2017 |
| Activating persuasion knowledge in native advertising: the influence of cognitive load and disclosure language T Jing Wen, E Kim, L Wu, NA Dodoo International Journal of Advertising 39 (1), 74-93, 2020 | 54 | 2020 |
| Online corporate social responsibility communication strategies and stakeholder engagements: A comparison of controversial versus noncontroversial industries B Song, J Wen Corporate Social Responsibility and Environmental Management 27 (2), 881-896, 2020 | 51 | 2020 |
| Understanding Twitter conversations about artificial intelligence in advertising based on natural language processing L Wu, NA Dodoo, TJ Wen, L Ke International Journal of Advertising 41 (4), 685-702, 2022 | 46 | 2022 |
| The role of consumer affect on visual social networking sites: How consumers build brand relationships A Bashir, J Wen, E Kim, JD Morris Journal of Current Issues & Research in Advertising 39 (2), 178-191, 2018 | 46 | 2018 |
| A path to mitigating SNS ad avoidance: Tailoring messages to individual personality traits NA Dodoo, J Wen Journal of Interactive Advertising 19 (2), 116-132, 2019 | 43 | 2019 |
| Toward effective CSR communication in controversial industry sectors B Song, J Wen, MA Ferguson Journal of Marketing Communications 26 (3), 243-267, 2020 | 36 | 2020 |
| Understanding AI advertising from the consumer perspective: What factors determine consumer appreciation of AI-created advertisements? L Wu, TJ Wen Journal of Advertising Research 61 (2), 133-146, 2021 | 32 | 2021 |
| Uncertainty and negative emotions in parental decision-making on childhood vaccinations: Extending the theory of planned behavior to the context of conflicting health information JY Li, TJ Wen, R McKeever, JK Kim Journal of Health Communication 26 (4), 215-224, 2021 | 26 | 2021 |
| Understanding the effects of different types of meaningful sports consumption on sports consumers’ emotions, motivations, and behavioral intentions W Jang, L Wu, J Wen Sport Management Review 24 (1), 46-68, 2021 | 25 | 2021 |
| Weakening the avoidance bug: The impact of personality traits in ad avoidance on social networking sites NA Dodoo, J Wen Journal of Marketing Communications 27 (5), 457-480, 2021 | 17 | 2021 |
| Exploring the public perception of depression: Interplay between the attribution of cause and narrative persuasion N Zhang, TJ Wen Health Communication 36 (8), 992-1000, 2021 | 17 | 2021 |
| Exploring the impact of affect on the effectiveness of comparative versus non-comparative advertisements L Wu, TJ Wen International Journal of Advertising 38 (2), 296-315, 2019 | 15 | 2019 |
| The interaction effects of mood and ad appeals on type of elaboration and advertising effectiveness J Wen, S Sar, G Anghelcev Journal of Current Issues & Research in Advertising 38 (1), 31-43, 2017 | 15 | 2017 |
| Congruity between mood and brand involvement enhances the effectiveness of message appeals: dual processing model perspective TJ Wen Journal of Marketing Communications 27 (6), 651-669, 2021 | 14 | 2021 |
| Predicting advertising persuasiveness: A decision tree method for understanding emotional (in) congruence of ad placement on YouTube TJ Wen, CH Chuan, J Yang, WS Tsai Journal of Current Issues & Research in Advertising 43 (2), 200-218, 2022 | 12 | 2022 |
| Does public segmentation matter in crisis communication? The interplay between public segmentation and crisis response strategies TJ Wen, JY Li, B Song Corporate Communications: An International Journal 26 (3), 622-635, 2021 | 11 | 2021 |
| Integrating incidental and integral emotions in non-profit communications: An experiment of blood donation message B Song, TJ Wen International Journal of Strategic Communication 13 (1), 42-59, 2019 | 11 | 2019 |
| Empowering emotion: The driving force of share and purchase intentions in viral advertising TJ Wen, CW Choi, L Wu, JD Morris Journal of Current Issues & Research in Advertising 43 (1), 47-67, 2022 | 9 | 2022 |
| Listicles vs. narratives: The interplay between mood, message type, and disclosure on native-advertising effectiveness CR Noland, T Wen Journal of Current Issues & Research in Advertising 43 (4), 377-399, 2022 | 7 | 2022 |
Linwan WuAssociate Professor, University of South CarolinaVerified email at mailbox.sc.edu
