Ye Hu
Cited by
Cited by
Resistance to brand switching when a radically new brand is introduced: A social identity theory perspective
SK Lam, M Ahearne, Y Hu, N Schillewaert
Journal of Marketing 74 (6), 128-146, 2010
A learning-based model for imputing missing levels in partial conjoint profiles
ET Bradlow, Y Hu, TH Ho
Journal of Marketing Research 41 (4), 369-381, 2004
Decomposing the Impact of Advertising: Augmenting Sales with Online Search Data
Y Hu, RY Du, S Damangir
Journal of Marketing Research, 2014
An analysis of real world TV advertising tests: A 15-year update
Y Hu, LM Lodish, AM Krieger
Journal of Advertising Research 47 (3), 341-353, 2007
Leveraging Trends in Online Searches for Product Features in Market Response Modeling
RY Du, Y Hu, S Damangir
Journal of Marketing, 2015
Country-of-origin premiums for retailers in international trades: Evidence from eBay's international markets
Y Hu, X Wang
Journal of Retailing 86 (2), 200-207, 2010
Context-dependent product evaluations: an empirical analysis of internet book reviews
Y Hu, X Li
Journal of Interactive Marketing 25 (3), 123-133, 2011
Managing product variety and collocation in a competitive environment: An empirical investigation of consumer electronics retailing
CR Ren, Y Hu, YJ Hu, J Hausman
Management Science 57 (6), 1009-1024, 2011
The effect of experience on Internet auction bidding dynamics
X Wang, Y Hu
Marketing Letters 20 (3), 245-261, 2009
Modeling behavioral regularities of consumer learning in conjoint analysis
ET Bradlow, Y Hu, TH Ho
Journal of Marketing Research 41 (4), 392-396, 2004
An update of real-world TV advertising tests
Y Hu, LM Lodish, AM Krieger, B Hayati
Journal of Advertising Research 49 (2), 201-206, 2009
Responses to Rival Exit: Product Variety, Market Expansion, and Preexisting Market Structure
C Ren, Y Hu, TH Cui
Strategic Management Journal 40 (2), 253-276, 2019
On testing moderation effects in experiments using logistic regression
JD Hess, Y Hu, E Blair
Available at SSRN 2393725, 2014
Uncovering Patterns of Product Co-consideration: A Case Study of Online Vehicle Price Quote Request Data
S Damangir, RY Du, Y Hu
Journal of Interactive Marketing 42, 1-17, 2018
Herding Among Retail Shoppers: the Case of Television Shopping Network
Y Hu, K Wang, M Chen, S Hui
Customer Needs and Solutions, 1-14, 2020
An Integrated Procedure to Pretest and Select Advertising Campaigns for TV
A Krieger, L Lodish, Y Hu
Customer Needs and Solutions 3 (2), 81-93, 2016
How do external reference prices influence online gift giving?
YK Oh, Y Hu, X Wang, WT Robinson
International Journal of Electronic Marketing and Retailing 5 (4), 359-371, 2013
Cultural Effects on Price Format Choices: Evidence from eBay's International Marketplace
X Wang, Y Hu, YK Oh
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