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Julie R. Irwin
Julie R. Irwin
Miner Chair of Marketing, Lundquist College of Business, University of Oregon
Verified email at uoregon.edu
Title
Cited by
Cited by
Year
The sustainability liability: Potential negative effects of ethicality on product preference
MG Luchs, RW Naylor, JR Irwin, R Raghunathan
Journal of marketing 74 (5), 18-31, 2010
15762010
Misleading heuristics and moderated multiple regression models
JR Irwin, GH McClelland
Journal of Marketing Research 38 (1), 100-109, 2001
8632001
Happiness for sale: Do experiential purchases make consumers happier than material purchases?
L Nicolao, JR Irwin, JK Goodman
Journal of consumer research 36 (2), 188-198, 2009
7582009
Negative consequences of dichotomizing continuous predictor variables
JR Irwin, GH McClelland
Journal of Marketing Research 40 (3), 366-371, 2003
6092003
Product category familiarity and preference construction
E Coupey, JR Irwin, JW Payne
Journal of Consumer Research 24 (4), 459-468, 1998
4401998
Willful ignorance in the request for product attribute information
KR Ehrich, JR Irwin
Journal of Marketing Research 42 (3), 266-277, 2005
4102005
Preference reversals and the measurement of environmental values
JR Irwin, P Slovic, S Lichtenstein, GH McClelland
Journal of Risk and Uncertainty 6 (1), 5-18, 1993
2901993
Walking the hedonic product treadmill: Default contrast and mood-based assimilation in judgments of predicted happiness with a target product
R Raghunathan, JR Irwin
Journal of Consumer Research 28 (3), 355-368, 2001
2152001
Toward a sustainable marketplace: Expanding options and benefits for consumers
MG Luchs, RW Naylor, RL Rose, JR Catlin, R Gau, S Kapitan, J Mish, ...
1962011
Median splits, Type II errors, and false–positive consumer psychology: Don't fight the power
GH McClelland, JG Lynch Jr, JR Irwin, SA Spiller, GJ Fitzsimons
Journal of Consumer Psychology 25 (4), 679-689, 2015
1882015
Ethical decisions and response mode compatibility: Weighting of ethical attributes in consideration sets formed by excluding versus including product alternatives
JR Irwin, RW Naylor
Journal of Marketing Research 46 (2), 234-246, 2009
1752009
Combining sources of preference data for modeling complex decision processes
JJ Louviere, RJ Meyer, DS Bunch, R Carson, B Dellaert, WM Hanemann, ...
Marketing Letters 10, 205-217, 1999
1661999
Payoff dominance vs. cognitive transparency in decision making
JR Irwin, GH McClelland, M McKee, WD Schulze, NE Norden
Economic Inquiry 36 (2), 272-285, 1998
1531998
Multicollinearity is a red herring in the search for moderator variables: A guide to interpreting moderated multiple regression models and a critique of Iacobucci, Schneider …
GH McClelland, JR Irwin, D Disatnik, L Sivan
Behavior research methods 49, 394-402, 2017
1402017
Hypothetical and real consequences in experimental auctions for insurance against low‐probability risks
JR Irwin, GH McClelland, WD Schulze
Journal of Behavioral Decision Making 5 (2), 107-116, 1992
1371992
Buying/selling price preference reversals: Preference for environmental changes in buying versus selling modes
JR Irwin
Organizational Behavior and Human Decision Processes 60 (3), 431-457, 1994
1341994
Do less ethical consumers denigrate more ethical consumers? The effect of willful ignorance on judgments of others
DM Zane, JR Irwin, RW Reczek
Journal of Consumer Psychology 26 (3), 337-349, 2016
1242016
The role of context in the communication of uncertain beliefs
CR Fox, JR Irwin
Basic and applied social psychology 20 (1), 57-70, 1998
1141998
That’s not how I remember it: Willfully ignorant memory for ethical product attribute information
RW Reczek, JR Irwin, DM Zane, KR Ehrich
Journal of Consumer Research 45 (1), 185-207, 2018
1042018
The same old song: The power of familiarity in music choice
MK Ward, JK Goodman, JR Irwin
Marketing Letters 25, 1-11, 2014
1032014
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