| DOES PROMOTION MIX REALLY HELP TO ENHANCE BRAND EQUITY: A LITERATURE REVIEW S Kumar, S Patra Indian Journal of Commerce & Management Studies 8 (2), 80-86, 2017 | 55 | 2017 |
| Attitude towards the environment and green products: an empirical study D CHAUBEY, S PATRA, DRS JOSHI INTERNATIONAL JOURNAL OF RESEARCH IN COMPUTER APPLICATION AND MANAGEMENT, 2011 | 19 | 2011 |
| Application of Line-balancing to Minimize the Idle Time of Workstations in the Production Line with Special Reference to Automobile Industry A Jaggi, S Patra, DS Chaubey International Journal of IT, Engineering and Applied Sciences Research 4 (7 …, 2015 | 14 | 2015 |
| Localization in Fast Food Industry: A Case Study on Mcdonald’s Strategy in India D Panwar, S Patra Researchers World 8 (3 (1)), 70-74, 2017 | 13 | 2017 |
| Study on product positioning efforts of multinational fast food chain in India-An exploration D Panwar, S Patra Asian Journal of Research in Business Economics and Management 7 (7), 120-134, 2017 | 10 | 2017 |
| Impact of Goods and Services Tax on the Restaurants and Food Service Businesses in India S Patra, D Panwar International Journal of Applied Business and Economic Research 15 (23 (Part …, 2017 | 10 | 2017 |
| Celebrity advertising and its role to brand equity: A review S Kumar, S Patra Asian Journal of Management 8 (3), 925-929, 2017 | 8 | 2017 |
| A STUDY ON THE ETHICAL CONSIDERATIONS IN INVESTORS’ INVESTMENT DECISIONS DS Chaubey, S Patra Splint International Journal of Professionals 3 (5), 2016 | 6 | 2016 |
| Interrelationship between Self-efficacy, Gender and the Entrepreneurial Career Choice HC Kothari, S Patra Journal of Entrepreneurship and Management 5 (2), 27-33, 2016 | 5 | 2016 |
| FACTORS INFLUENCING INDUSTRIAL PERFORMANCE: AN EMPIRICAL STUDY WITH SPECIAL REFERENCE TO THE MSMEs OF UTTARAKHAND STATE S Patra, DS Chaubey International Journal of Tourism Management 22 (1), 12-28, 2014 | 5 | 2014 |
| Role of Machiavellianism in Corporate Environment - An Exploration AM Rebellow, S Patra Uttranchal Business Review 6 (1), 77-84, 2016 | 4 | 2016 |
| Influence of Self Esteem in Decision Making Styles of Indian Corporate Executives – Public & Private Sectors AM Rebellow, S Patra IOSR Journal of Business and Management 19 (11), 28-36, 2017 | 3 | 2017 |
| Existence of day-of-the-week effect in returns of some selected indices of the Indian stock market HC Kothari, P Singh, S Patra Indian Journal of Research in Capital Markets 4 (1), 26-41, 2017 | 3 | 2017 |
| Analysis of Consumer Cognitive Process in Influencing Intention and Purchase Behavior of Organic Food: A Structural Equation Modeling S Patra, DS Chaubey, S Kumar International Journal of Applied Business and Economic Research 15 (23 (Part …, 2017 | 3* | 2017 |
| A study on variability in the Decision-making styles of Indian Corporate Executives – Public and Private sectors in Present Era S Patra, AM Rebellow International Journal of Economic Perspectives 11 (3), 920-931, 2017 | 2 | 2017 |
| Prevalent Advertising Media & Its Role to Build Brand Equity: A Review S Kumar, S Patra Asian Journal of Research in Business Economics and Management 7 (7), 78-87, 2017 | 2 | 2017 |
| Existence of Day-of-the-Week Effect: Evidence from Indian Stock Market HC Kothari, P Singh, S Patra | 2* | |
| A Study of Decision Making Systems in Indian Corporate Executives S Patra, AM Rebellow Journal of Economic & Management Perspectives 11 (3), 1415-1421, 2017 | 1 | 2017 |
| Impact of Promise and Delivery Gap on Post Purchase Behavior of E-Customer S Patra, SK Thakur, D Panwar International Journal of Applied Business and Economic Research 15 (22 (part …, 2017 | 1 | 2017 |
| Artificial Intelligence in the Quick Service Restaurants: An Exploration of Opportunities and Challenges D Panwar, S Patra, S Kumar, M Bangari International Journal of Research and Analytical Reviews 6 (1), 53-59, 2019 | | 2019 |
Prof (Dr) .Dhani Shanker Chaubey(Ret...Uttaranchal University, Dehradun, IndiaVerified email at uttaranchaluniversity.ac.in
