| Hierarchical Bayes conjoint analysis: Recovery of partworth heterogeneity from reduced experimental designs PJ Lenk, WS DeSarbo, PE Green, MR Young Marketing Science 15 (2), 173-191, 1996 | 738 | 1996 |
| Behavioral complexity in leadership: The psychometric properties of a new instrument to measure behavioral repertoire KA Lawrence, P Lenk, RE Quinn The Leadership Quarterly 20 (2), 87-102, 2009 | 321 | 2009 |
| Modeling household purchase behavior with logistic normal regression GM Allenby, PJ Lenk Journal of the American Statistical Association 89 (428), 1218-1231, 1994 | 316 | 1994 |
| Brand extension strategy planning: Empirical estimation of brand–category personality fit and atypicality R Batra, P Lenk, M Wedel Journal of marketing research 47 (2), 335-347, 2010 | 276 | 2010 |
| Bayesian inference for finite mixtures of generalized linear models with random effects PJ Lenk, WS DeSarbo Psychometrika 65, 93-119, 2000 | 249 | 2000 |
| New models from old: Forecasting product adoption by hierarchical Bayes procedures PJ Lenk, AG Rao Marketing Science 9 (1), 42-53, 1990 | 198 | 1990 |
| Reassessing brand loyalty, price sensitivity, and merchandising effects on consumer brand choice GM Allenby, PJ Lenk Journal of Business & Economic Statistics 13 (3), 281-289, 1995 | 176 | 1995 |
| The logistic normal distribution for Bayesian, nonparametric, predictive densities PJ Lenk Journal of the American Statistical Association 83 (402), 509-516, 1988 | 169 | 1988 |
| Discrete and continuous representations of unobserved heterogeneity in choice modeling M Wedel, W Kamakura, N Arora, A Bemmaor, J Chiang, T Elrod, ... Marketing Letters 10, 219-232, 1999 | 163 | 1999 |
| Towards a practicable Bayesian nonparametric density estimator PJ Lenk Biometrika 78 (3), 531-543, 1991 | 118 | 1991 |
| Adjusting choice models to better predict market behavior G Allenby, G Fennell, J Huber, T Eagle, T Gilbride, D Horsky, J Kim, ... Marketing Letters 16, 197-208, 2005 | 112 | 2005 |
| Representing heterogeneity in consumer response models 1996 choice conference participants W DeSarbo, A Ansari, P Chintagunta, C Himmelberg, K Jedidi, R Johnson, ... Marketing letters 8, 335-348, 1997 | 102 | 1997 |
| Inferring market structure from customer response to competing and complementary products T Elrod, GJ Russell, AD Shocker, RL Andrews, L Bacon, BL Bayus, ... Marketing Letters 13, 221-232, 2002 | 97 | 2002 |
| Bayesian inference for issuer heterogeneity in credit ratings migration A Kadam, P Lenk Journal of Banking & Finance 32 (10), 2267-2274, 2008 | 87 | 2008 |
| Simulation pseudo-bias correction to the harmonic mean estimator of integrated likelihoods P Lenk Journal of Computational and Graphical Statistics 18 (4), 941-960, 2009 | 72 | 2009 |
| Bayesian inference for semiparametric regression using a Fourier representation PJ Lenk Journal of the Royal Statistical Society Series B: Statistical Methodology …, 1999 | 65 | 1999 |
| A utility theoretic examination of the probability ranking principle in information retrieval MD Gordon, P Lenk Journal of the American Society for Information Science 42 (10), 703-714, 1991 | 65 | 1991 |
| Challenges and opportunities in high-dimensional choice data analyses P Naik, M Wedel, L Bacon, A Bodapati, E Bradlow, W Kamakura, ... Marketing Letters 19, 201-213, 2008 | 63 | 2008 |
| The right metrics for marketing-mix decisions O Mintz, TJ Gilbride, P Lenk, IS Currim International Journal of Research in Marketing 38 (1), 32-49, 2021 | 53 | 2021 |
| Separating brand from category personality R Batra, P Lenk, M Wedel University of Michigan. Working Paper. http://webuser. bus. umich. edu/plenk …, 2006 | 52 | 2006 |
Wagner KamakuraRice UniversityVerified email at rice.edu
