Zeynep Gürhan-Canli
Zeynep Gürhan-Canli
Migros Professor of Marketing, Koc University
Verified email at ku.edu.tr
Title
Cited by
Cited by
Year
The effect of corporate social responsibility (CSR) activities on companies with bad reputations
Y Yoon, Z Gürhan‐Canli, N Schwarz
Journal of consumer psychology 16 (4), 377-390, 2006
14232006
Cultural variations in country of origin effects
Z Gürhan-Canli, D Maheswaran
Journal of Marketing Research 37 (3), 309-317, 2000
8142000
Managing brands and customer engagement in online brand communities
J Wirtz, A Den Ambtman, J Bloemer, C Horváth, B Ramaseshan, ...
Journal of service Management, 2013
7022013
Withholding consumption: A social dilemma perspective on consumer boycotts
S Sen, Z Gürhan-Canli, V Morwitz
Journal of Consumer research 28 (3), 399-417, 2001
6512001
The social psychology of consumer behaviour
R Bagozzi, Z Gurhan-Canli, J Priester
McGraw-Hill Education (UK), 2002
5932002
“My” brand or “our” brand: The effects of brand relationship dimensions and self-construal on brand evaluations
V Swaminathan, KL Page, Z Gürhan-Canli
Journal of consumer research 34 (2), 248-259, 2007
5922007
When corporate image affects product evaluations: The moderating role of perceived risk
Z Gürhan-Canli, R Batra
Journal of marketing research 41 (2), 197-205, 2004
5552004
Determinants of country-of-origin evaluations
Z Gürhan-Canli, D Maheswaran
Journal of Consumer Research 27 (1), 96-108, 2000
4972000
The effects of extensions on brand name dilution and enhancement
Z Gürhan-Canli, D Maheswaran
Journal of marketing research 35 (4), 464-473, 1998
4761998
The effects of extensions on the family brand name: An accessibility-diagnosticity perspective
R Ahluwalia, Z Gürhan-Canli
Journal of Consumer Research 27 (3), 371-381, 2000
4412000
The role of materialism, religiosity, and demographics in subjective well‐being
PA La Barbera, Z Gürhan
Psychology & Marketing 14 (1), 71-97, 1997
3691997
Base-rate information in consumer attributions of product-harm crises
J Lei, N Dawar, Z Gürhan-Canli
Journal of Marketing Research 49 (3), 336-348, 2012
1102012
Effect of regulatory focus on selective information processing
Y Yoon, G Sarial-Abi, Z Gürhan-Canli
Journal of Consumer Research 39 (1), 93-110, 2012
952012
The effect of expected variability of product quality and attribute uniqueness on family brand evaluations
Z Gürhan-Canli
Journal of Consumer Research 30 (1), 105-114, 2003
932003
Drawing inferences about others on the basis of corporate associations
Y Yoon, Z Gürhan-Canli, B Bozok
Journal of the Academy of Marketing Science 34 (2), 167-173, 2006
922006
Knowledge creation in consumer research: Multiple routes, multiple criteria
JG Lynch Jr, JW Alba, A Krishna, VG Morwitz, Z Gürhan-Canli
Journal of Consumer Psychology 22 (4), 473-485, 2012
902012
Acquisition and impact of consumer expertise
D Maheswaran, B Sternthal, Z Gürhan
Journal of Consumer Psychology 5 (2), 115-133, 1996
821996
Consumers and brands across the globe: Research synthesis and new directions
Z Gürhan-Canli, G Sarial-Abi, C Hayran
Journal of International Marketing 26 (1), 96-117, 2018
702018
The influence of mating mind-sets on brand extension evaluation
AB Monga, Z Gürhan-Canli
Journal of Marketing Research 49 (4), 581-593, 2012
692012
Who's to blame? Counterfactual reasoning and the assignment of blame
EH Creyer, Z Gürhan
Psychology & Marketing 14 (3), 209-222, 1997
561997
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