Maureen Morrin
Maureen Morrin
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Does touch affect taste? The perceptual transfer of product container haptic cues
A Krishna, M Morrin
Journal of Consumer Research 34 (6), 807-818, 2008
The impact of brand extensions on parent brand memory structures and retrieval processes
M Morrin
Journal of Marketing Research 36 (4), 517-525, 1999
The impact of ambient scent on evaluation, attention, and memory for familiar and unfamiliar brands
M Morrin, S Ratneshwar
Journal of Business Research 49 (2), 157-165, 2000
Does it make sense to use scents to enhance brand memory?
M Morrin, S Ratneshwar
Journal of Marketing Research 40 (1), 10-25, 2003
Outraged consumers: Getting even at the expense of getting a good deal
NN Bechwati, M Morrin
Journal of Consumer Psychology 13 (4), 440-453, 2003
A short form of the Maximization Scale: Factor structure, reliability and validity studies
GY Nenkov, M Morrin, B Schwartz, A Ward, J Hulland
Judgment and Decision making 3 (5), 371-388, 2008
Colors and cultures: exploring the effects of mall décor on consumer perceptions
JC Chebat, M Morrin
Journal of business Research 60 (3), 189-196, 2007
Product scent and memory
A Krishna, MO Lwin, M Morrin
Journal of consumer research 37 (1), 57-67, 2010
Person-place congruency: The interactive effects of shopper style and atmospherics on consumer expenditures
M Morrin, JC Chebat
Journal of Service Research 8 (2), 181-191, 2005
Consumer behavior: A quadrennium
J Jacoby, GV Johar, M Morrin
Annual review of psychology 49 (1), 319-344, 1998
The cool scent of power: effects of ambient scent on consumer preferences and choice behavior
AV Madzharov, LG Block, M Morrin
Journal of Marketing 79 (1), 83-96, 2015
Trademark dilution: Empirical measures for an elusive concept
M Morrin, J Jacoby
Journal of Public Policy & Marketing 19 (2), 265-276, 2000
Smellizing Cookies and Salivating: A Focus on Olfactory Imagery
A Krishna, M Morrin, E Sayen
Journal of Consumer Research 41 (June), 18-34, 2014
Exploring the superadditive effects of scent and pictures on verbal recall: An extension of dual coding theory
MO Lwin, M Morrin, A Krishna
Journal of Consumer Psychology 20 (3), 317-326, 2010
Shipping charges and shipping‐charge skepticism: Implications for direct marketers' pricing formats
RM Schindler, M Morrin, NN Bechwati
Journal of Interactive Marketing 19 (1), 41-53, 2005
“Not manufactured or authorized by…”: recent federal cases involving trademark disclaimers
J Jacoby, M Morrin
Journal of Public Policy & Marketing 17 (1), 97-107, 1998
Does age attenuate the impact of pleasant ambient scent on consumer response?
JC Chebat, M Morrin, DR Chebat
Environment and Behavior 41 (2), 258-267, 2009
Embodiment in judgment and choice.
M Reimann, W Feye, AJ Malter, JM Ackerman, R Castano, N Garg, ...
Journal of Neuroscience, Psychology, and Economics 5 (2), 104, 2012
Scent marketing: An overview.
M Morrin
Routledge/Taylor & Francis Group, 2010
Determinants of trademark dilution
M Morrin, J Lee, GM Allenby
Journal of Consumer Research 33 (2), 248-257, 2006
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