| Handling endogenous regressors by joint estimation using copulas S Park, S Gupta Marketing Science 31 (4), 567-586, 2012 | 741 | 2012 |
| On using demographic variables to determine segment membership in logit mixture models S Gupta, PK Chintagunta Journal of Marketing Research 31 (1), 128-136, 1994 | 566 | 1994 |
| Logit demand estimation under competitive pricing behavior: An equilibrium framework D Besanko, S Gupta, D Jain Management Science 44 (11-part-1), 1533-1547, 1998 | 426 | 1998 |
| Guest satisfaction and restaurant performance S Gupta, E McLaughlin, M Gomez Cornell Hotel and Restaurant Administration Quarterly 48 (3), 284-298, 2007 | 393 | 2007 |
| Estimation of consumer demand with stock-out based substitution: An application to vending machine products R Anupindi, M Dada, S Gupta Marketing Science 17 (4), 406-423, 1998 | 387 | 1998 |
| Modeling the evolution of markets with indirect network externalities: An application to digital television S Gupta, DC Jain, MS Sawhney Marketing Science 18 (3), 396-416, 1999 | 369 | 1999 |
| Is 75% of the Sales Promotion Bump Due to Brand Switching? No, Only 33% Is HJ Van Heerde, S Gupta, DR Wittink Journal of Marketing Research 40 (4), 481-491, 2003 | 342 | 2003 |
| Own-brand and cross-brand retail pass-through D Besanko, JP Dubé, S Gupta Marketing Science 24 (1), 123-137, 2005 | 297 | 2005 |
| Competitive price discrimination strategies in a vertical channel using aggregate retail data D Besanko, JP Dubé, S Gupta Management Science 49 (9), 1121-1138, 2003 | 246 | 2003 |
| Using market-level data to understand promotion effects in a nonlinear model M Christen, S Gupta, JC Porter, R Staelin, DR Wittink Journal of Marketing Research 34 (3), 322-334, 1997 | 232 | 1997 |
| Models of multi-category choice behavior PB Seetharaman, S Chib, A Ainslie, P Boatwright, T Chan, S Gupta, ... Marketing letters 16, 239-254, 2005 | 189 | 2005 |
| Do Household Scanner Panels Provide Representative Inferences from Brand Choices? A Comparison with Store Data S Gupta, PK Chintagunta, DR Wittink, A Kaul Journal of Marketing Research 33, 383-98, 1998 | 182* | 1998 |
| Modeling preferences for common attributes in multicategory brand choice VP Singh, KT Hansen, S Gupta Journal of Marketing Research 42 (2), 195-209, 2005 | 145 | 2005 |
| Forecasting Sales of New and Existing Products Using Consumer Reviews: A Random Projections Approach M Schneider, S Gupta International Journal of Forecasting, 2015 | 138 | 2015 |
| Simulated maximum likelihood estimator for the random coefficient logit model using aggregate data S Park, S Gupta Journal of Marketing Research 46 (4), 531-542, 2009 | 93 | 2009 |
| The impact of direct-to-consumer advertising of prescription drugs on physician visits and drug requests: Empirical findings and public policy implications Q Liu, S Gupta International Journal of research in Marketing 28 (3), 205-217, 2011 | 90 | 2011 |
| An empirical analysis of consumer durable replacement intentions BL Bayus, S Gupta International Journal of Research in Marketing 9 (3), 257-267, 1992 | 85 | 1992 |
| Marketing insights from multimedia data: text, image, audio, and video R Grewal, S Gupta, R Hamilton Journal of Marketing Research 58 (6), 1025-1033, 2021 | 74 | 2021 |
| Protecting customer privacy when marketing with second-party data MJ Schneider, S Jagpal, S Gupta, S Li, Y Yu International Journal of Research in Marketing 34 (3), 593-603, 2017 | 73 | 2017 |
| Analysis of variance A Tybout, B Sternthal, G Keppel, J Verducci, J Meyers-Levy, J Barnes, ... Journal of Consumer Psychology 10 (1-2), 5-35, 2001 | 71 | 2001 |
David BesankoProfessor of Strategy, Kellogg School of Management, Northwestern UniversityVerified email at kellogg.northwestern.edu
