| The effects of self-brand connections on responses to brand failure: A new look at the consumer–brand relationship SYY Cheng, TB White, LN Chaplin Journal of Consumer Psychology 22 (2), 280-288, 2012 | 416 | 2012 |
| Toward a social psychology of globalization C Chiu, P Gries, CJ Torelli, SYY Cheng Journal of Social Issues 67 (4), 663-676, 2011 | 266 | 2011 |
| Toward a social psychology of culture and globalization: Some social cognitive consequences of activating two cultures simultaneously CY Chiu, SYY Cheng Social and Personality Psychology Compass 1 (1), 84-100, 2007 | 185 | 2007 |
| Globalization and folk theory of social change: How globalization relates to societal perceptions about the past and future Y Kashima, J Shi, K Tsuchiya, ES Kashima, SYY Cheng, MM Chao, ... Journal of Social Issues 67 (4), 696-715, 2011 | 96 | 2011 |
| Redefining Home: How Cultural Distinctiveness Affects the Malleability of In-Group Boundaries and Brand Preferences CJ Torelli, R Ahluwalia, SYY Cheng, NJ Olson, JL Stoner Journal of Consumer Research, ucw072, 2016 | 63 | 2016 |
| Lay psychology of globalization and its social impact DYJ Yang, CY Chiu, X Chen, SYY Cheng, LYY Kwan, KP Tam, KH Yeh Journal of Social Issues 67 (4), 677-695, 2011 | 63 | 2011 |
| Cultural Meanings of Brands and Consumption: A Window into the Cultural Psychology of Globalization C Torelli, S Cheng Social and Personality Psychology Compass 5 (5), 251-262, 2011 | 58 | 2011 |
| Cultural Perspectives on Self-Enhancement and Self-Protection C WAN, SYY CHENG, YH KIM, YJUI YANG Handbook of Self-Enhancement and Self-Protection, 425, 2011 | 58 | 2011 |
| Advertising Research in the Post-WTO Decade in China K Hung, CH Tse, SYY Cheng Journal of Advertising 41 (3), 121-146, 2012 | 53 | 2012 |
| The good old days and a better tomorrow: Historical representations and future imaginations of China during the 2008 Olympic Games SYY Cheng, MM Chao, J Kwong, S Peng, X Chen, Y Kashima, C Chiu Asian Journal of Social Psychology 13 (2), 118-127, 2010 | 43 | 2010 |
| Cultural threats in culturally mixed encounters hamper creative performance for individuals with lower openness to experience X Chen, AK Leung, DYJ Yang, C Chiu, Z Li, SYY Cheng Journal of Cross-Cultural Psychology 47 (10), 1321-1334, 2016 | 41 | 2016 |
| One world, one dream? Intergroup consequences of the 2008 Beijing Olympics SYY Cheng, JL Rosner, MM Chao, S Peng, X Chen, Y Li, JYY Kwong, ... International Journal of Intercultural Relations 35 (3), 296-306, 2011 | 39 | 2011 |
| The Role of Regulatory Fit in Framing Effective Negative Feedback Across Cultures FYH Kung, YH Kim, DYJ Yang, SYY Cheng Journal of Cross-Cultural Psychology 47 (5), 696-712, 2016 | 32 | 2016 |
| Cultural psychology of globalization C Chiu, SYY Cheng Personality, human development, and culture: International perspectives on …, 2010 | 18 | 2010 |
| Culture and Brand Iconicity C TORELLI, SYY CHENG Handbook of Culture and Consumer Behavior, 274, 2015 | 10 | 2015 |
| Globalization, culture and consumer behavior CJ Torelli, SYY Cheng The Cambridge Handbook of consumer psychology, 721-748, 2016 | 7 | 2016 |
| A Communication Perspective to the Emergence of a Brand Culture SYY Cheng, C Chiu Expressing Oneself/Expressing One's Self: Communication, Cognition, Language …, 2009 | 1 | 2009 |
