Han-Chiang Ho
Han-Chiang Ho
Wenzhou-Kean University
Verified email at
Cited by
Cited by
Exploring information technology success of Augmented Reality Retail Applications in retail food chain
CL Chiu, HC Ho, T Yu, Y Liu, Y Mo
Journal of Retailing and Consumer Services 61, 102561, 2021
Hedonic and utilitarian value as a mediator of men’s intention to purchase cosmetics
HC Ho, CL Chiu, S Mansumitrchai, BJ Quarles
Journal of Global Fashion Marketing 11 (1), 71-89, 2020
Luxury brands and corporate social responsibility: a perspective on consumers' preferences
H Ho, MA Awan, HU Khan
How do Chinese and Saudi customers perceive online service quality? A comparative study
HU Khan, MA Awan, HC Ho
The Journal of Business Inquiry 13 (2), 146-161, 2014
Detangling consumer attitudes to better explain co-branding success
HC Ho, N Lado, P Rivera-Torres
Journal of Product & Brand Management 26 (7), 704-721, 2017
Metrosexual trend in facial care products: Analysis of factors that influence young Chinese men purchasing intention
CL Chiu, Q Wang, HC Ho, J Zhang, F Zhao
Journal of Global Fashion Marketing 10 (4), 377-397, 2019
Impact of celebrity, micro-celebrity, and virtual influencers on Chinese Gen Z’s purchase intention through social media
CL Chiu, HC Ho
SAGE Open 13 (1), 21582440231164034, 2023
The gender effect on consumer attitudes toward payment methods: The case of online Chinese customers
HC Ho, MA Awan
Journal of Internet Commerce 18 (2), 141-169, 2019
The influence of signals on donation crowdfunding campaign success during COVID-19 crisis
HC Ho, CL Chiu, S Mansumitrchai, Z Yuan, N Zhao, J Zou
International journal of environmental research and public health 18 (14), 7715, 2021
Score-driven Markov-switching EGARCH models: an application to systematic risk analysis
S Blazsek, HC Ho, SP Liu
Applied Economics 50 (56), 6047-6060, 2018
Online banking: a comparative study of Chinese and Saudi customers perceptions of service quality
MA Awan, HU Khan, HC Ho
Journal of Internet Banking and Commerce 21 (S5), 1-31, 2016
Influence of language of packaging labels on consumers’ buying preferences
HC Ho, CL Chiu, D Jiang, J Shen, H Xu
Journal of Food Products Marketing 25 (4), 435-461, 2019
Understanding the role of attitude components in co-branding: A comparison of Spanish and Taiwanese consumers
HC Ho, C Lim Chiu, SP Liu, LL Lee, N Lado, F Cesaronic
Journal of international consumer marketing 31 (3), 203-224, 2019
Markov regime-switching Beta-t-EGARCH
S Blazsek, HC Ho
Applied Economics 49 (47), 4793-4805, 2017
The Effect of Gender Differences on Online Shopping Payment Methods: An Abstract
M Awan, HC Ho
Back to the Future: Using Marketing Basics to Provide Customer Valueá…, 2018
Possible Effect of Merger and Acquisition on Brand Equity: A Case Study of the IT Industry in South Korea.
MA Awan, HC Ho, HU Khan
International Journal of Business & Information 12 (1), 2017
American Film Industry Challenges in China: Before and During COVID-19 Outbreak
CL Chiu, JL Chiu, HC Ho, Z Zu
Management Review: An International Journal 15 (2), 118-149, 2020
the effect of American translated brand name cue on brand association in Korean market
MA Awan, HH Chiang
International Journal of Trade, Economics and Finance 5 (4), 312, 2014
Understanding the role of attitude components in co-branding: an application to high-tech, luxury co-branded products
N Lado, F CÚsaroni, A Maydeu Olivares, HC Ho
IC3JM-Estudios= Working Papers, 2011
Successful features of crowdfunding campaigns: an analysis of requests for coronavirus food relief
N Zhao, Z Yuan, J Zou, CL Chi, HC Ho, S Mansumitrchai
The system can't perform the operation now. Try again later.
Articles 1–20