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Han-Chiang Ho
Han-Chiang Ho
Wenzhou-Kean University
Verified email at kean.edu
Title
Cited by
Cited by
Year
Exploring information technology success of Augmented Reality Retail Applications in retail food chain
CL Chiu, HC Ho, T Yu, Y Liu, Y Mo
Journal of Retailing and Consumer Services 61, 102561, 2021
1172021
Impact of celebrity, micro-celebrity, and virtual influencers on Chinese Gen Z’s purchase intention through social media
CL Chiu, HC Ho
SAGE Open 13 (1), 21582440231164034, 2023
792023
Hedonic and utilitarian value as a mediator of men’s intention to purchase cosmetics
HC Ho, CL Chiu, S Mansumitrchai, BJ Quarles
Journal of Global Fashion Marketing 11 (1), 71-89, 2020
672020
Detangling consumer attitudes to better explain co-branding success
HC Ho, N Lado, P Rivera-Torres
Journal of Product & Brand Management 26 (7), 704-721, 2017
442017
Luxury brands and corporate social responsibility: a perspective on consumers' preferences
H Ho, MA Awan, HU Khan
442016
How do Chinese and Saudi customers perceive online service quality? A comparative study
HU Khan, MA Awan, HC Ho
The Journal of Business Inquiry 13 (2), 146-161, 2014
432014
The influence of signals on donation crowdfunding campaign success during COVID-19 crisis
HC Ho, CL Chiu, S Mansumitrchai, Z Yuan, N Zhao, J Zou
International journal of environmental research and public health 18 (14), 7715, 2021
422021
Metrosexual trend in facial care products: Analysis of factors that influence young Chinese men purchasing intention
CL Chiu, Q Wang, HC Ho, J Zhang, F Zhao
Journal of Global Fashion Marketing 10 (4), 377-397, 2019
392019
The gender effect on consumer attitudes toward payment methods: The case of online Chinese customers
HC Ho, MA Awan
Journal of Internet Commerce 18 (2), 141-169, 2019
342019
Score-driven Markov-switching EGARCH models: an application to systematic risk analysis
S Blazsek, HC Ho, SP Liu
Applied Economics 50 (56), 6047-6060, 2018
302018
Influence of language of packaging labels on consumers’ buying preferences
HC Ho, CL Chiu, D Jiang, J Shen, H Xu
Journal of Food Products Marketing 25 (4), 435-461, 2019
252019
Online banking: a comparative study of Chinese and Saudi customers perceptions of service quality
MA Awan, HU Khan, HC Ho
Journal of Internet Banking and Commerce 21 (S5), 1-31, 2016
242016
Understanding the role of attitude components in co-branding: A comparison of Spanish and Taiwanese consumers
HC Ho, C Lim Chiu, SP Liu, LL Lee, N Lado, F Cesaronic
Journal of international consumer marketing 31 (3), 203-224, 2019
172019
Markov regime-switching Beta-t-EGARCH
S Blazsek, HC Ho
Applied Economics 49 (47), 4793-4805, 2017
152017
The Effect of Gender Differences on Online Shopping Payment Methods: An Abstract
M Awan, HC Ho
Back to the Future: Using Marketing Basics to Provide Customer Value …, 2018
102018
Possible Effect of Merger and Acquisition on Brand Equity: A Case Study of the IT Industry in South Korea.
MA Awan, HC Ho, HU Khan
International Journal of Business & Information 12 (1), 2017
92017
American Film Industry Challenges in China: Before and During COVID-19 Outbreak
CL Chiu, JL Chiu, HC Ho, Z Zu
Management Review: An International Journal 15 (2), 118-149, 2020
72020
the effect of American translated brand name cue on brand association in Korean market
MA Awan, HH Chiang
International Journal of Trade, Economics and Finance 5 (4), 312, 2014
52014
Understanding the role of attitude components in co-branding: an application to high-tech, luxury co-branded products
N Lado, F Césaroni, A Maydeu Olivares, HC Ho
IC3JM-Estudios= Working Papers, 2011
52011
Culturally mixed co-branding product framing in China: the role of cultural sensitivity, product quality, and purchase probability
CL Chiu, HC Ho, Z Xie, Q Wu, Y Yuan
Humanities and Social Sciences Communications 11 (1), 1-14, 2024
42024
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Articles 1–20