| Contrasting the drivers of switching intent and switching behavior in contractual service settings J Wirtz, P Xiao, J Chiang, N Malhotra Journal of Retailing 90 (4), 463-480, 2014 | 125 | 2014 |
| Optimizing referral reward programs under impression management considerations P Xiao, CS Tang, J Wirtz European Journal of Operational Research 215 (3), 730-739, 2011 | 106 | 2011 |
| The impact of sampling and network topology on the estimation of social intercorrelations X Chen, Y Chen, P Xiao Journal of Marketing Research 50 (1), 95-110, 2013 | 104 | 2013 |
| McDonald's and KFC in China: Competitors or Companions? Q Shen, P Xiao Marketing Science 33 (2), 287-307, 2014 | 80 | 2014 |
| The effects of a government’s subsidy program: Accessibility beyond affordability P Xiao, R Xiao, Y Liang, X Chen, W Lu Management Science 66 (7), 3211-3233, 2020 | 27 | 2020 |
| Waiting, Banning, and Embracing: An Empirical Analysis of Adapting Policies for Generative AI in Higher Education P Xiao, Y Chen, W Bao arXiv preprint arXiv:2305.18617, 2023 | 22 | 2023 |
| Does the crowd support innovation? Innovation claims and success on Kickstarter A Mukherjee, CL Yang, P Xiao, A Chattopadhyay HEC Paris Research Paper No. MKG-2017-1220, 2017 | 15* | 2017 |
| Structural models of pricing T Chan, V Kadiyali, P Xiao Handbook of pricing research in marketing, 108-131, 2009 | 15 | 2009 |
| Product bundling under three-part tariffs P Xiao, TY Chan, C Narasimhan Available at SSRN 1125209, 2008 | 14* | 2008 |
| Identification of dynamic games with unobserved heterogeneity and multiple equilibria Y Luo, P Xiao, R Xiao Journal of Econometrics, 2022 | 11* | 2022 |
| The effects of information nudges on consumer usage of digital services under three-part tariffs P Xiao, Y Chen, A Bharadwaj, W Bao Journal of Management Information Systems 39 (1), 130-158, 2022 | 7 | 2022 |
| Does the opinion of the crowd predict commercial success? Evidence from Threadless A Mukherjee, P Xiao, L Wang, N Contractor Academy of management proceedings 1, 12728, 2018 | 6 | 2018 |
| Online community's recognition and continued participation in idea competitions KY Hsieh, P Xiao, N Contractor, L Wang Decision Sciences, 2024 | 5 | 2024 |
| Estimating the Demand for Service Bundles under Three‐Part Tariffs L Chen, Y Luo, P Xiao The Journal of Industrial Economics 67 (3-4), 448-483, 2019 | 3 | 2019 |
| Violation behavior in vertical restraint: Empirical analyses in the case of retail price maintenance P Xiao, XJ Chen, Y Chen, W Lu International Journal of Research in Marketing 38 (4), 953-973, 2021 | 1 | 2021 |
| Effectiveness of customer referral reward programs: the mediating role of metaperception D Georgi, J Wirtz, P Xiao, C Tang The Customer is not Always Right, 723, 2017 | 1 | 2017 |
| Demand uncertainty and three-part tariffs P Xiao, T Chan, C Narasimhan | 1 | 2011 |
| Dalal Street Blues: The Socio-economic Environment and the Demand for Bollywood Movies A Mukherjee, P Xiao Available at SSRN, 2024 | | 2024 |
| Donations by Disaster-Afflicted Firms and Changes in Firm Value: Self-Protection and Reputation-Building Perspectives P Xiao, KY Hsieh, W Bao Production and Operations Management, 2024 | | 2024 |
| Mobile ad fraud: Empirical patterns in publisher and advertising campaign data LYT Sky, XJ Chen, Y Chen, P Xiao, J Zhang International Journal of Research in Marketing, 2023 | | 2023 |
Jochen WirtzNational University of SingaporeVerified email at nus.edu.sg
