Bruce E. Pfeiffer
Bruce E. Pfeiffer
Verified email at unh.edu - Homepage
Title
Cited by
Cited by
Year
The firm's management of social interactions
D Godes, D Mayzlin, Y Chen, S Das, C Dellarocas, B Pfeiffer, B Libai, ...
Marketing letters 16 (3), 415-428, 2005
8092005
Affective influences on evaluative processing
PM Herr, CM Page, BE Pfeiffer, DF Davis
Journal of Consumer Research 38 (5), 833-845, 2012
542012
Effects of construal level on omission detection and multiattribute evaluation
BE Pfeiffer, H Deval, FR Kardes, DR Ewing, X Han, ML Cronley
Psychology & Marketing 31 (11), 992-1007, 2014
282014
The less the public knows the better? The effects of increased knowledge on celebrity evaluations
DM Sanbonmatsu, D Mazur, BE Pfeiffer, FR Kardes, SS Posavac
Basic and applied social psychology 34 (6), 499-507, 2012
102012
Omission detection and inferential adjustment
BE Pfeiffer
University of Cincinnati, 2008
62008
Using imagine instructions to induce consumers to generate ad-supporting content
DH Silvera, BE Pfeiffer, FR Kardes, A Arsena, RJ Goss
Journal of Business Research 67 (7), 1567-1572, 2014
42014
No product is perfect: The positive influence of acknowledging the negative
BE Pfeiffer, H Deval, FR Kardes, ER Hirt, SC Karpen, BM Fennis
Thinking & reasoning 20 (4), 500-512, 2014
22014
Getting consumers to generate their own ad content: The impact of imagine instructions on persuasion
DH Silvera, FR Kardes, BE Pfeiffer, AR Arsena, RJ Goss
College of Business, University of Texas at San Antonio Working Papers, 2013
12013
Omission neglect in consumer psychology
FR Kardes, BE Pfeiffer, JR Bechkoff
International Journal of Psychology Research 7 (1), 23, 2012
12012
Effects of Confusion on Resistance to Persuasion
H Deval, B Pfeiffer, FR Kardes
ACR North American Advances, 2010
12010
Not too ugly to be tasty: Guiding consumer food inferences for the greater good
BE Pfeiffer, A Sundar, H Deval
Food Quality and Preference 92, 104218, 2021
2021
The effect of message credibility, need for cognitive closure, and information sufficiency on thought-induced attitude change
BE Pfeiffer, H Deval, DH Silvera, ML Cronley, FR Kardes
Marketing Letters, 1-13, 2019
2019
Effects of Construal Level on Omission Detection and Multiattribute Evaluation
H Deval, BE Pfeiffer, FR Kardes, DR Ewing, X Han, ML Cronley
ACR North American Advances, 2013
2013
10. The Attribute Carryover Effect: What the “Runner-Up” Option Tells Us about Consumer Choice Processes
KM Cutright, A Mishra, H Mishra, TM Masters, T Üstüner, CJ Thompson, ...
Journal of Consumer Research 38 (5), 2012
2012
Subliminal Prime-To-Behavior Effects
H Deval, BE Pfeiffer, FR Kardes
ACR North American Advances, 2011
2011
When Do Metacognitive Experiences Matter?: the Different Roles of Ease of Retrieval
H Deval, FR Kardes, BE Pfeiffer
ACR North American Advances, 2011
2011
Media and consumer psychology.
FR Kardes, P Goddard, X Han, BE Pfeiffer
Wiley-Blackwell, 2011
2011
Advertising Psychology
BE Pfeiffer, FR Kardes
The Corsini Encyclopedia of Psychology, 1-3, 2010
2010
Imagine Instructions: When Do They Help Or Hurt Persuasion?
AR Arsena, RJ Goss, DH Silvera
ACR North American Advances, 2010
2010
Asymmetric Associations and Affective Evaluations: Influences of Positive and Negative Affect
BE Pfeiffer, P Herr, CM Page
ACR Asia-Pacific Advances, 2009
2009
The system can't perform the operation now. Try again later.
Articles 1–20