| Economic valuation of product features GM Allenby, JD Brazell, JR Howell, PE Rossi Quantitative Marketing and Economics 12, 421-456, 2014 | 77 | 2014 |
| Application of covariates within Sawtooth Software’s CBC/HB program: theory and practical example B Orme, J Howell Sawtooth Software Research Paper Series 98382 (360), 1-20, 2009 | 65 | 2009 |
| CBC/HB for beginners J Howell Sawtooth Software Technical Paper Series, 2009 | 51 | 2009 |
| Valuation of patented product features GM Allenby, J Brazell, JR Howell, PE Rossi The Journal of Law and Economics 57 (3), 629-663, 2014 | 48 | 2014 |
| A probit model with structured covariance for similarity effects and source of volume calculations JP Dotson, JR Howell, JD Brazell, T Otter, PJ Lenk, S MacEachern, ... Journal of Marketing Research 55 (1), 35-47, 2018 | 43 | 2018 |
| Price promotions in choice models JR Howell, S Lee, GM Allenby Marketing Science 35 (2), 319-334, 2016 | 43 | 2016 |
| Nurse practitioner job preference: A discrete choice experiment Y Li, JR Howell, JP Cimiotti International Journal of Nursing Studies 138, 104407, 2023 | 16 | 2023 |
| Gremlins in the Data: Identifying the Information Content of Research Subjects JR Howell, P Ebbes, JC Liechty Journal of Marketing Research 58 (1), 74-94, 2021 | 14 | 2021 |
| Increasing Black patient participation in metastatic breast cancer clinical trials: The BECOME (Black Experience of Clinical Trials and Opportunities for Meaningful Engagement … S Walker, M Carlson, CB White, J Howell, TM Felder Journal of Clinical Oncology 40 (16_suppl), 1014-1014, 2022 | 12 | 2022 |
| Discerning the clinical relevance of biomarkers in early stage breast cancer TJ Ballinger, N Kassem, F Shen, G Jiang, ML Smith, E Railey, J Howell, ... Breast cancer research and treatment 164, 89-97, 2017 | 11 | 2017 |
| The Effect of Fixed Costs in Models of Multiple Discreteness JR Howell, GM Allenby | 9* | 2015 |
| Patient familiarity with, understanding of, and preferences for clinical trial endpoints and terminology MS von Itzstein, E Railey, ML Smith, CB White, GW Sledge Jr, JR Howell, ... Cancer 126 (8), 1605-1613, 2020 | 8 | 2020 |
| Using Conjoint Analysis to Determine the Market Value of Product Features G Allenby, J Brazell, J Howell, P Rossi Proceedings of the Sawtooth Software Conference, 342, 2013 | 5 | 2013 |
| Sawtooth software research papers series: CBC/HB for beginners J Howell Sequim, Washington: Sawtooth Software, 2009 | 5 | 2009 |
| Respondent Weighting in HB J Howell SAWTOOTH SOFTWARE CONFERENCE, 365, 2007 | 5 | 2007 |
| A simple introduction to TURF analysis J Howell Sawtooth Software Research Paper Series, 2016 | 4 | 2016 |
| Analysis using smoothing splines as implemented in LME () In R JR Howell Brigham Young University, 2007 | 4 | 2007 |
| Choice models with nonlinear pricing JR Howell The Ohio State University, 2013 | | 2013 |
| VOLUMETRIC CONJOINT ANALYSIS INCORPORATING FIXED COSTS JR HOWELL, GM ALLENBY SAWTOOTH SOFTWARE CONFERENCE, 375, 2012 | | 2012 |
Greg AllenbyProfessor of Marketing, Ohio State UniversityVerified email at osu.edu
