Follow
Robert Rooderkerk
Robert Rooderkerk
Associate Professor of Operations Management, Rotterdam School of Management
Verified email at rsm.nl - Homepage
Title
Cited by
Cited by
Year
Challenges at the marketing–operations interface in omni-channel retail environments
THA Bijmolt, M Broekhuis, S De Leeuw, C Hirche, RP Rooderkerk, ...
Journal of business research 122, 864-874, 2021
2162021
Incorporating context effects into a choice model
RP Rooderkerk, HJ Van Heerde, THA Bijmolt
Journal of Marketing Research 48 (4), 767-780, 2011
1942011
Optimizing retail assortments
RP Rooderkerk, HJ Van Heerde, THA Bijmolt
Marketing Science 32 (5), 699-715, 2013
1072013
Empirical models of manufacturer-retailer interaction: A review and agenda for future research
KL Ailawadi, ET Bradlow, M Draganska, V Nijs, RP Rooderkerk, K Sudhir, ...
Marketing Letters 21, 273-285, 2010
992010
No comment?! The drivers of reactions to online posts in professional groups
RP Rooderkerk, KH Pauwels
Journal of Interactive Marketing 35 (1), 1-15, 2016
912016
Omnichannel Assortment Planning
RP Rooderkerk, AG Kök
Operations in an Omnichannel World, 51-86, 2019
602019
Robust optimization of the 0–1 knapsack problem: Balancing risk and return in assortment optimization
RP Rooderkerk, HJ van Heerde
European Journal of Operational Research 250 (3), 842-854, 2016
422016
How context affects choice
R Thomadsen, RP Rooderkerk, O Amir, N Arora, B Bollinger, K Hansen, ...
Customer Needs and Solutions 5, 3-14, 2018
402018
Incorporating consumer product categorizations into shelf layout design
RP Rooderkerk, DR Lehmann
Journal of Marketing Research 58 (1), 50-73, 2021
292021
The past, present, and future of retail analytics: Insights from a survey of academic research and interviews with practitioners
RP Rooderkerk, N DeHoratius, A Musalem
Production and Operations Management 31 (10), 3727-3748, 2022
262022
New product development in an omnichannel world
S Gallino, R Rooderkerk
California Management Review 63 (1), 81-98, 2020
262020
Advancing the marketing‐operations interface in omnichannel retail
R Rooderkerk, S de Leeuw, A Hübner
Journal of Operations Management 69 (2), 188-196, 2023
142023
Omnichannel fulfillment dilemmas: Customer preferences and manager perceptions
S Gallino, A Moreno, RP Rooderkerk
Available at SSRN 3399664, 2019
102019
Optimizing product lines and assortments
RP Rooderkerk
52007
Context dependence as a driver of preference dynamics
MB Ataman, RP Rooderkerk
Woking Paper, 2010
42010
Decision support system development for store flyer space allocation: Leveraging own-and cross-category sales effects
S Vafainia, RP Rooderkerk, E Breugelmans, THA Bijmolt
International Journal of Research in Marketing, 2024
2024
Lowering the environmental impact of fashion retail assortments: Balancing profit maximization and impact minimization
JS Matte, M Gumus, RP Rooderkerk
Available at SSRN 4866873, 2024
2024
The Value of Experience-Centric Stores in Omnichannel Retail: A Multi-Method Approach at the Category Level
A Çetinel, AG Kök, RP Rooderkerk
2023
Robuuste optimalisatie van retail assortimenten
RP Rooderkerk
STAtOR 4, 14-18, 2007
2007
Assortment planning in the Amazon era
RP Rooderkerk
The system can't perform the operation now. Try again later.
Articles 1–20