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Creusen M*
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Cited by
Year
The Different Roles of Product Appearance in Consumer Choice*
MEH Creusen, JPL Schoormans
Journal of product innovation management 22 (1), 63-81, 2005
14752005
How consumers perceive product appearance: The identification of three product appearance attributes
J Blijlevens, MEH Creusen, JPL Schoormans
International Journal of design 3 (3), 27-35, 2009
2752009
Product value importance and consumer preference for visual complexity and symmetry
MEH Creusen, RW Veryzer, JPL Schoormans
European Journal of Marketing 44 (9/10), 1437-1452, 2010
2072010
Perspective: A review of marketing research on product design with directions for future research
MG Luchs, KS Swan, MEH Creusen
Journal of Product Innovation Management 33 (3), 320-341, 2016
1742016
The importance of product aspects in choice: the influence of demographic characteristics
MEH Creusen
Journal of Consumer Marketing 27 (1), 26-34, 2010
1092010
Research Opportunities Related to Consumer Response to Product Design*
MEH Creusen
Journal of Product Innovation Management 28 (3), 405-408, 2011
1012011
Product appearance and consumer choice.
MEH Creusen
672000
Choice of consumer research methods in the front end of new product development
M Creusen, EJ Hultink, K Eling
International Journal of Market Research 55 (1), 2013
632013
Product appearance and consumer pleasure
MEH Creusen, H Snelders
Pleasure with products: Beyond usability, 69-75, 2002
512002
The nature of differences between similarity and preference judgements: a replication with extension
MEH Creusen, JPL Schoormans
International Journal of Research in Marketing 14 (1), 81-87, 1997
461997
The Influence of Observation Time on the Role of the Product Design in Consumer Preference.
MEH Creusen, JPL Schoormans
Advances in consumer research 25 (1), 1998
241998
The influence of experiential augmentation on product evaluation
MEH Creusen, G Gemser, M Candi
European Journal of Marketing 52 (5/6), 925-945, 2018
182018
Consumer response to product form
MEH Creusen
Design thinking: New product development essentials from the PDMA, 301-318, 2015
112015
Type of information processing in judging utilitarian and expressive product attributes
M Creusen, J Schoormans
ACR North American Advances, 2001
62001
A review of marketing research on product design and directions for future research
MG Luchs, KS Swan, MEH Creusen
21st international Product Development Management Conference, 2014
32014
Visual typicality and novelty as joint predictors of aesthetic preference: The influence of design expertise and product category interest
MEH Creusen, D Snelders
Proceedings of the European Advances in Consumer Research, 30 June-3 July …, 2010
32010
The relationship between design typicality, novelty and aesthetic judgments
MEH Creusen, JPL Schoormans, RW Veryzer
ACR European Advances, 2005
32005
„Lighting up your product
M Creusen, S Pont, J Schoormans
The influence of retail lighting on product perception “, EMAC, 1, 2017
22017
Lighting up your product!: the influence of retail lighting on product perception
MEH Creusen, SC Pont, JPL Schoormans
EMAC 2017, 2017
22017
How to signal quality by means of product appearance
MEH Creusen
35th EMAC Conference-Sustainable marketing leadership, Athens, Greece, 1-7, 2006
12006
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