Complaint or recommendation? The impact of customers' state and trait goal orientations on customer engagement behaviors X Chen, H Yu, JW Gentry, F Yu Journal of Consumer Behaviour 16 (2), 187-194, 2017 | 34 | 2017 |
The influence of mobile QR code payment on payment pleasure: evidence from China R Liu, J Wu, GF Yu-Buck International Journal of Bank Marketing 39 (2), 337-356, 2021 | 33 | 2021 |
Influences on food choices of urban Chinese teenagers A Veeck, F Grace Yu, H Yu, G Veeck, J W. Gentry Young Consumers 15 (4), 296-311, 2014 | 30 | 2014 |
Family meals and identity in urban China H Yu, A Veeck, F Yu Journal of Consumer Marketing 32 (7), 505-519, 2015 | 27 | 2015 |
Get Close to the Robot: The Effect of Risk Perception of COVID-19 Pandemic on Customer–Robot Engagement J Wu, X Zhang, Y Zhu, GF Yu-Buck International Journal of Environmental Research and Public Health 18 (12), 6314, 2021 | 22 | 2021 |
A natural apology is sincere: Understanding chatbots' performance in symbolic recovery J Zhang, Y Zhu, J Wu, GF Yu-Buck International Journal of Hospitality Management 108, 103387, 2023 | 15 | 2023 |
So fun! How fun brand names affect forgiveness of hedonic and utilitarian products S Rathee, TM Masters, GF Yu-Buck Journal of Business Research 139, 44-55, 2022 | 12 | 2022 |
Social eating patterns, identity and the subjective well-being of Chinese teenagers A Veeck, H Yu, H Zhang, H Zhu, F Yu European Journal of Marketing 52 (12), 2356-2377, 2018 | 12 | 2018 |
The intersection of family dinners and high school schedules in urban China A Veeck, H Yu, FG Yu The Practice of the Meal: Food, Families and the Market Place 10, 165-178, 2016 | 5 | 2016 |
Person vs. purchase comparison: how material and experiential purchases evoke consumption-related envy in others J Park, S Banker, T Masters, G Yu-Buck Journal of Business Research 165, 114014, 2023 | 3 | 2023 |
It is not just a name: Effects of proper name for high‐quality versus low‐quality brands S Rathee, GF Yu‐Buck, A Gupta Psychology & Marketing, 2023 | 1 | 2023 |
The Food Risk Society in China A Veeck, H Yu, JL Gentry, X Zhao, F Yu JOURNAL OF MACROMARKETING 35 (1), 149-149, 2015 | | 2015 |
Family, Food, and Markets JW Gentry, A Veeck, H Yu, X Zhao, F Yu, C Dumitrescu, CJ Shultz, ... JOURNAL OF MACROMARKETING 35 (1), 149-149, 2015 | | 2015 |
New Market Systems, Aspirations, and Consumption Patterns: Daily Food Choices of Chinese Teenagers A Veeck, H Yu, F Yu, H Zhu, G Veeck, KM Palan JOURNAL OF MACROMARKETING 33 (4), 404-404, 2013 | | 2013 |