| Go boldly!: Explore augmented reality (AR), virtual reality (VR), and mixed reality (MR) for business M Farshid, J Paschen, T Eriksson, J Kietzmann Business Horizons 61 (5), 657-663, 2018 | 388 | 2018 |
| Think with me, or think for me? On the future role of artificial intelligence in marketing strategy formulation T Eriksson, A Bigi, M Bonera The TQM Journal 32 (4), 795-814, 2020 | 147 | 2020 |
| The brand personality dimensions of business-to-business firms: a content analysis of employer reviews on social media J Robertson, S Lord Ferguson, T Eriksson, A Näppä Journal of Business-to-Business Marketing 26 (2), 109-124, 2019 | 60 | 2019 |
| Accommodation eWOM in the sharing economy: automated text comparisons from a large sample C Pitt, K Plangger, T Eriksson Journal of Hospitality Marketing & Management 30 (2), 258-275, 2021 | 19 | 2021 |
| Who pays it forward the most? Examining organizational citizenship behavior in the workplace T Eriksson, C Ferreira Journal of Theoretical Social Psychology 5 (3), 215-228, 2021 | 18 | 2021 |
| Think with me, or think for me? On the future role of artificial intelligence in marketing strategy formulation. The TQM Journal, 32 (4), 795–814 T Eriksson, A Bigi, M Bonera | 13 | 2020 |
| Functional top management teams and marketing organization: exploring strategic decision-making T Eriksson, J Robertson, A Näppä Journal of Strategic Marketing, 1-18, 2022 | 11 | 2022 |
| Better together—Harnessing motivations for energy utility crowdsourcing activities A Flostrand, T Eriksson, TE Brown Energy Research & Social Science 48, 57-65, 2019 | 11 | 2019 |
| Crafting a paying-it-forward mindset in business: Five principles for a competitive employer branding advantage T Eriksson, A Näppä, J Robertson Business Horizons 66 (1), 51-64, 2023 | 10 | 2023 |
| All for one and one for all: Encouraging ecosystem citizenship behaviour to strengthen employer branding T Eriksson, A Näppä, J Robertson Scandinavian Journal of Management 38 (2), 101211, 2022 | 10 | 2022 |
| Hello quantum! How quantum computing will change the world J Kietzmann, DS Demetis, T Eriksson, A Dabirian IT Professional 23 (4), 106-111, 2021 | 10 | 2021 |
| Elementary, my dear Watson: the use of artificial intelligence in marketing research: an abstract C Pitt, T Eriksson, A Dabirian, J Vella Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces …, 2018 | 8 | 2018 |
| Customer goodwill: how perceived competence and rapport influence eWOM’s diagnosticity of peer-to-peer and professional access-based services C Pitt, T Eriksson, K Plangger Handbook of the sharing economy, 316-327, 2019 | 5 | 2019 |
| Can Design Thinking Succeed in Your Organization? D Dunne, T Eriksson, J Kietzmann MIT Sloan Management Review 64 (1), 2022 | 3 | 2022 |
| Growing through Giving: The Role of Paying it Forward in Business-to-Business Marketing T Eriksson Journal of Business-to-Business Marketing 29 (2), 131-152, 2022 | 3 | 2022 |
| E-commerce in South Korea: a Canadian perspective T Eriksson, K Matheson, LF Pitt, K Plangger, K Robson Asia Pacific Foundation of Canada, 2019 | 2 | 2019 |
| Accommodation market labels and customers reviews: An abstract C Pitt, T Eriksson, K Plangger, A Dabirian Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the …, 2019 | 1 | 2019 |
| Understanding involvement of luxury gift givers: An abstract U Paschen, J Paschen, M Wilson, T Eriksson 21st Academy of Marketing Science World Marketing Congress (WMS 2018), 27-29 …, 2018 | 1 | 2018 |
| Avenues to Optimize Strategic Decision Making to Drive Firm Performance and Market Success: An Abstract T Eriksson Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020 | | 2020 |
| The Impact of Friendship on Entrepreneurial Decision-Making: An Abstract T Eriksson, C Pitt, A Flostrand, K Heinonen Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the …, 2019 | | 2019 |
Jan KietzmannGustavson School of Business, University of Victoria, BC, CanadaVerified email at uvic.ca
