Kinshuk Jerath
Kinshuk Jerath
Professor of Business, Marketing Division, Columbia Business
Verified email at columbia.edu - Homepage
Title
Cited by
Cited by
Year
Revenue management with strategic customers: Last-minute selling and opaque selling
K Jerath, S Netessine, SK Veeraraghavan
Management science 56 (3), 430-448, 2010
3202010
Agency selling or reselling? Channel structures in electronic retailing
V Abhishek, K Jerath, ZJ Zhang
Management Science 62 (8), 2259-2280, 2016
2592016
Firm strategies in the “mid tail” of platform-based retailing
B Jiang, K Jerath, K Srinivasan
Marketing Science 30 (5), 757-775, 2011
2132011
Consumer click behavior at a search engine: The role of keyword popularity
K Jerath, L Ma, YH Park
Journal of Marketing Research 51 (4), 480-486, 2014
1762014
A “position paradox” in sponsored search auctions
K Jerath, L Ma, YH Park, K Srinivasan
Marketing Science 30 (4), 612-627, 2011
1492011
Store within a store
K Jerath, ZJ Zhang
Journal of Marketing Research 47 (4), 748-763, 2010
1422010
The interrelationships between brand and channel choice
SA Neslin, K Jerath, A Bodapati, ET Bradlow, J Deighton, S Gensler, ...
Marketing Letters 25 (3), 319-330, 2014
1142014
The emergence of opinion leaders in a networked online community: A dyadic model with time dynamics and a heuristic for fast estimation
Y Lu, K Jerath, PV Singh
Management Science 59 (8), 1783-1799, 2013
992013
Competitive poaching in sponsored search advertising and its strategic impact on traditional advertising
A Sayedi, K Jerath, K Srinivasan
Marketing Science 33 (4), 586-608, 2014
962014
New perspectives on customer “death” using a generalization of the Pareto/NBD model
K Jerath, PS Fader, BGS Hardie
Marketing Science 30 (5), 866-880, 2011
662011
Salesforce compensation with inventory considerations
T Dai, K Jerath
Management Science 59 (11), 2490-2501, 2013
642013
Product quality in a distribution channel with inventory risk
K Jerath, SH Kim, R Swinney
Marketing Science 36 (5), 747-761, 2017
612017
Estimating CLV using aggregated data: the Tuscan lifestyles case revisited
PS Fader, BGS Hardie, K Jerath
Journal of Interactive Marketing 21 (3), 55-71, 2007
452007
Keyword management costs and “broad match” in sponsored search advertising
W Amaldoss, K Jerath, A Sayedi
Marketing Science 35 (2), 259-274, 2016
332016
Selling to strategic customers: Opaque selling strategies
K Jerath, S Netessine, SK Veeraraghavan
Consumer-driven demand and operations management models, 253-300, 2009
312009
Cross-market discounts
M Goić, K Jerath, K Srinivasan
Marketing Science 30 (1), 134-148, 2011
302011
Can we all get along? incentive contracts to bridge the marketing and operations divide
K Jerath, S Netessine, ZJ Zhang
Incentive Contracts to Bridge the Marketing and Operations Divide (November …, 2007
292007
An information stock model of customer behavior in multichannel customer support services
K Jerath, A Kumar, S Netessine
Manufacturing & Service Operations Management 17 (3), 368-383, 2015
242015
Impact of inventory on quota-bonus contracts with rent sharing
T Dai, K Jerath
Operations Research 64 (1), 94-98, 2016
222016
Inefficiencies in digital advertising markets
BR Gordon, K Jerath, Z Katona, S Narayanan, J Shin, KC Wilbur
Journal of Marketing, 0022242920913236, 2021
202021
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