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Fei Long
Fei Long
Assistant Professor of Marketing, UNC Chapel Hill
Verified email at Kenan-flagler.unc.edu - Homepage
Title
Cited by
Cited by
Year
Designing an online retail marketplace: Leveraging information from sponsored advertising
F Long, K Jerath, M Sarvary
Marketing Science 41 (1), 115-138, 2022
352022
Multiperiod Contracting and Salesperson Effort Profiles: The Optimality of “Hockey Stick,”“Giving Up,” and “Resting on Laurels”
K Jerath, F Long
Journal of Marketing Research 57 (2), 211-235, 2020
182020
Self-Preferencing in E-commerce Marketplaces: The Role of Sponsored Advertising and Private Labels
F Long, W Amaldoss
Available at SSRN 4162164, 2022
52022
The logic and management of ‘Digital Co-op’in search advertising
K Jerath, TT Ke, F Long
working paper, Columbia University, 2018
42018
Platform Manipulation in Online Retail Marketplace with Sponsored Advertising
F Long, Y Liu
Marketing Science, 2023
32023
Motivating Bold Actions
F Long, K Jerath
Available at SSRN 3847418, 2021
2021
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