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Citations per year
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Cited by
All
Since 2019
Citations
65
64
h-index
4
4
i10-index
2
2
0
30
15
2020
2021
2022
2023
2024
2
6
20
30
6
Co-authors
Kinshuk Jerath
Arthur F Burns Professor of Free and Competitive Enterprise, Professor of Business, Marketing
Verified email at columbia.edu
Miklos Sarvary
Carson Professor of Business, Columbia Business School
Verified email at columbia.edu
T. Tony Ke
Chinese University of Hong Kong
Verified email at cuhk.edu.hk
Follow
Fei Long
Assistant Professor of Marketing,
UNC Chapel Hill
Verified email at Kenan-flagler.unc.edu -
Homepage
Digital marketing
Platform
Contract theory
Articles
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Year
Designing an online retail marketplace: Leveraging information from sponsored advertising
F Long, K Jerath, M Sarvary
Marketing Science 41 (1), 115-138
, 2022
35
2022
Multiperiod Contracting and Salesperson Effort Profiles: The Optimality of “Hockey Stick,”“Giving Up,” and “Resting on Laurels”
K Jerath, F Long
Journal of Marketing Research 57 (2), 211-235
, 2020
18
2020
Self-Preferencing in E-commerce Marketplaces: The Role of Sponsored Advertising and Private Labels
F Long, W Amaldoss
Available at SSRN 4162164
, 2022
5
2022
The logic and management of ‘Digital Co-op’in search advertising
K Jerath, TT Ke, F Long
working paper, Columbia University
, 2018
4
2018
Platform Manipulation in Online Retail Marketplace with Sponsored Advertising
F Long, Y Liu
Marketing Science
, 2023
3
2023
Motivating Bold Actions
F Long, K Jerath
Available at SSRN 3847418
, 2021
2021
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