| Scenarios as a scholarly methodology to produce “interesting research” R Ramirez, M Mukherjee, S Vezzoli, AM Kramer Futures 71, 70-87, 2015 | 327 | 2015 |
| The process of international business model transfer in the Seven-Eleven group: US-Japan-China T Yahagi, M Kar Asia Pacific Business Review 15 (1), 41-58, 2009 | 41 | 2009 |
| Strategic reframing as a multi-level process enabled with scenario research M Mukherjee, R Ramirez, R Cuthbertson Long Range Planning 53 (5), 101933, 2020 | 18 | 2020 |
| Consolidating unorganised retail businesses through digital platforms: implications for achieving the un sustainable development goals M Mukherjee, J Wood Sustainability 13 (21), 12031, 2021 | 13 | 2021 |
| Retailing in emerging markets: A policy and strategy perspective M Mukherjee, R Cuthbertson, E Howard Routledge, 2014 | 10 | 2014 |
| Applying the scenarios method to capture uncertainties of retail development in emerging markets M Mukherjee, R Cuthbertson International Review of Retail Distribution and Consumer Research, 2016 | 7 | 2016 |
| Scenarios Research and Cognitive Reframing: Implications for Strategy as Practice M Mukherjee, R Ramirez, R Cuthbertson Saïd Business School WP 7, 2016 | 6 | 2016 |
| Petal venation in Ranunculus scleratus L ML Banerjee, M Mukherjee Castanea 35, 157-161, 1970 | 5 | 1970 |
| Retail reform is in the doing R Cuthbertson, M Mukherjee Indian Express 2, 2012 | 3 | 2012 |
| Conclusion: Public policy and retail strategy M Mukherjee, R Cuthbertson, E Howard Retailing in Emerging Markets, 280-292, 2014 | 2 | 2014 |
| Capturing the uncertainties of retail development: The case of emerging markets M Mukherjee, R Cuthbertson, M Banerjee University of Oxford, 2013 | 2 | 2013 |
| Innovation-Driven Business and Sustainability in the Tropics EL Eijdenberg, M Mukherjee, J Wood Innovation, 2023 | 1 | 2023 |
| Could scenario planning have saved Robinsons? M Mukherjee Business Times, 31-31, 2020 | 1 | 2020 |
| Who's afraid of retail reform? M Mukherjee, R Cuthbertson Indian Express 23, 2012 | 1 | 2012 |
| Putting the Tropics on the Academic Map: The Raison d’Être of the SEIGOP Conference M Agarwal, T Chong, EL Eijdenberg, M Mukherjee, J Wood Sustainability, Economics, Innovation, Globalisation and Organisational …, 2023 | | 2023 |
| A bottom of pyramid perspective on quality education in the tropics Y Kim, M Mukherjee, R Gupta Business, Industry, and Trade in the Tropics, 53-67, 2022 | | 2022 |
| Strategic Reframing for Retailing in a Post-COVID World: A Scenario Planning Approach M Mukherjee Digital Transformation in a Post-Covid World, 49-66, 2021 | | 2021 |
| The healthcare conundrum at the bottom of the pyramid Y Kim, G Reetika, M Mukherjee Informs Society of Marketing Science, 2019 | | 2019 |
| Food retail strategy and policy in Brazil: heterogeneous retail formats and competition M Mukherjee, R Cuthbertson, E Howard Retailing in Emerging Markets, 146-178, 2014 | | 2014 |
| Studying the Future in the Social Sciences: Scenarios as a Scholarly Method S Vezzoli, A Kramer, M Mukherjee, R Ramirez | | 2012 |
Rafael RamirezProfessor of Practice, University of OxfordVerified email at sbs.ox.ac.uk
