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Goksel Yalcinkaya
Goksel Yalcinkaya
Professor of Marketing, University of New Hampshire
Verified email at unh.edu - Homepage
Title
Cited by
Cited by
Year
An examination of exploration and exploitation capabilities: Implications for product innovation and market performance
G Yalcinkaya, RJ Calantone, DA Griffith
Journal of International Marketing 15 (4), 63-93, 2007
7192007
A longitudinal analysis of supplier involvement in buyers' new product development: Working relations, inter-dependence, co-innovation, and performance outcomes
S Yeniyurt, JW Henke, G Yalcinkaya
Journal of the Academy of Marketing Science 42 (3), 291, 2014
2292014
A cross-cultural examination of corporate social responsibility marketing communications in Mexico and the United States: Strategies for global brands
KL Becker-Olsen, CR Taylor, RP Hill, G Yalcinkaya
Journal of International marketing 19 (2), 30-44, 2011
2082011
Sustainability, social media driven open innovation, and new product development performance
S Du, G Yalcinkaya, L Bstieler
Journal of product innovation management 33, 55-71, 2016
1932016
An empirical examination of a technology adoption model for the context of China
RJ Calantone, DA Griffith, G Yalcinkaya
Journal of International Marketing 14 (4), 1-27, 2006
1362006
Do marketing capabilities consistently mediate effects of firm intangible capital on performance across institutional environments?
DA Griffith, G Yalcinkaya, RJ Calantone
Journal of World Business 45 (3), 217-227, 2010
1172010
A culture‐based approach to understanding the adoption and diffusion of new products across countries
G Yalcinkaya
International Marketing Review, 2008
1112008
Prolific authors and institutions in leading international business journals
S Xu, G Yalcinkaya, SH Seggie
Asia Pacific Journal of Management 25, 189-207, 2008
632008
Country-level performance of new experience products in a global rollout: the moderating effects of economic wealth and national culture
DA Griffith, G Yalcinkaya, G Rubera
Journal of International Marketing 22 (4), 1-20, 2014
592014
Emerging research themes in innovation and new product development: insights from the 2017 PDMA‐UNH doctoral consortium
L Bstieler, T Gruen, B Akdeniz, D Brick, S Du, L Guo, M Khanlari, ...
Journal of Product Innovation Management 35 (3), 300-307, 2018
552018
Resource-advantage theory: a foundation for new insights into global advertising research
DA Griffith, G Yalcinkaya
International Journal of Advertising 29 (1), 15-36, 2010
522010
Technological and Design Innovation Effects in Regional New Product Rollouts: A European Illustration
G Rubera, DA Griffith, G Yalcinkaya
Journal of Product Innovation Management 29 (6), 1047-1060, 2012
442012
Sustainability-focused innovation in the business-to-business context: Antecedents and managerial implications
S Du, L Bstieler, G Yalcinkaya
Journal of Business Research 138, 117-129, 2022
412022
Brand Extension Effects and Core Attributes of Experience Product Franchises: A Bayesian Approach
G Yalcinkaya, T Aktekin
Journal of Product Innovation Management 32 (5), 731-746, 2015
182015
Building and leveraging competence exploitation and exploration for firm new product success
DA Griffith, T Dean, G Yalcinkaya
Industrial Marketing Management 97, 233-244, 2021
172021
Consumer complicity across emerging markets
PE Chaudhry, R Paul Hill, SA Stumpf, G Yalcinkaya
Advances in International Marketing 22, 223-239, 2011
162011
The use of social media and the prevalence of depression: a multi-country examination of value co-creation and consumer well-being
DA Griffith, HS Lee, G Yalcinkaya
International marketing review 39 (1), 1-31, 2022
152022
Understanding the importance of the length of global product rollout: An examination in the motion picture industry
DA Griffith, G Yalcinkaya, G Rubera, V Giannetti
Journal of International Marketing 25 (4), 50-69, 2017
152017
Understanding the relationship between advertising spending and happiness at the country level
DA Griffith, HS Lee, G Yalcinkaya
Journal of International Business Studies 54 (1), 128-150, 2023
72023
The power of institutions on international marketing: reflections on the COVID-19 pandemic can inform international marketing activities
DA Griffith, G Yalcinkaya
International Marketing Review 40 (5), 957-980, 2023
52023
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