Andrea Hemetsberger

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Sylvia von WallpachProfessor (MSO), Copenhagen Business SchoolVerified email at cbs.dk
Elisabeth A. Pichler-LüdickeSalzburg University of Applied SciencesVerified email at fh-salzburg.ac.at
Christian ReinhardtUniversity of Innsbruck, Department of Strategic Management, Marketing and TourismVerified email at uibk.ac.at
Robert V. KozinetsProfessor, University of Southern CaliforniaVerified email at usc.edu
Kurt MatzlerUniversität InnsbruckVerified email at uibk.ac.at
Hans MuhlbacherInternational University of MonacoVerified email at inseec.com
Guenther BotschenVerified email at uibk.ac.at
Hope SchauProfessor of Marketing, Paul Merage School, University of California IrvineVerified email at ad.uci.edu
Russell BelkYork UniversityVerified email at schulich.yorku.ca
Thyra Uth ThomsenProfessor (MSO), Copenhagen Business SchoolVerified email at cbs.dk
johann fuellerUniversität InnsbruckVerified email at uibk.ac.at
Sabrina Gabl, PhDResearch Affiliate, University of InnsbruckVerified email at uibk.ac.at
Jonathan David SchöpsStockholm Business SchoolVerified email at sbs.su.se
Jonas HolmqvistKedge Business SchoolVerified email at kedgebs.com
Sarah SchwarzUniversity of InnsbruckVerified email at uibk.ac.at
Marius K. LuedickeProfessor of Marketing, Head of the Institute for International Marketing Management, WU ViennaVerified email at wu.ac.at
Maria KreuzerInternational University of MonacoVerified email at monaco.edu
Rik PietersTilburg UniversityVerified email at uvt.nl
Andreas PlankAssistant Professor, University of InnsbruckVerified email at uibk.ac.at
Christine VallasterProf f Marketing, FH salzburgVerified email at fh-salzburg.ac.at

Andrea Hemetsberger

Professor of Branding, University of Innsbruck

Verified email at uibk.ac.at - Homepage

consumer culture theory branding


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The wisdom of consumer crowds: Collective innovation in the age of networked marketing RV Kozinets, A Hemetsberger, HJ Schau Journal of Macromarketing 28 (4), 339-354, 2008	900	2008
Who is spreading the word? The positive influence of extraversion on consumer passion and brand evangelism K Matzler, EA Pichler, A Hemetsberger Marketing Theory and Applications 18 (1), 25-32, 2007	279	2007
Learning and knowledge-building in open-source communities: A social-experiential approach A Hemetsberger, C Reinhardt Management learning 37 (2), 187-214, 2006	250	2006
Diagnosing means-end structures to determine the degree of potential marketing program standardization G Botschen, A Hemetsberger Journal of Business Research 42 (2), 151-159, 1998	241	1998
Fostering cooperation on the Internet: social exchange processes in innovative virtual consumer communities A Hemetsberger Advances in consumer research 29 (1), 354-356, 2002	197	2002
Collective development in open-source communities: An activity theoretical perspective on successful online collaboration A Hemetsberger, C Reinhardt Organization studies 30 (9), 987-1008, 2009	166	2009
Performing identities: Processes of brand and stakeholder identity co-construction S Von Wallpach, A Hemetsberger, P Espersen Journal of Business Research 70, 443-452, 2017	148	2017
" Hopelessly Devoted to You"-Towards an Extended Conceptualization of Consumer Devotion EA Pichler, A Hemetsberger Advances in Consumer Research 34, 194, 2007	143	2007
Conceptualizing unconventional luxury TU Thomsen, J Holmqvist, S von Wallpach, A Hemetsberger, RW Belk Journal of Business Research 116, 441-445, 2020	104	2020
When David Becomes Goliath Ideological Discourse in New Online Consumer Movements. A Hemetsberger Advances in consumer research 33 (1), 2006	100	2006
Sharing and creating knowledge in open-source communities: The case of kde A Hemetsberger, C Reinhardt Paper for Fifth European Conference on Organizational Knowledge, Learning …, 2004	99	2004
‘My little luxury’: A consumer-centred, experiential view M Bauer, S von Wallpach, A Hemetsberger Marketing Journal of Research and Management 1 (11), 57-67, 2011	94	2011
'Because I'm Worth It'-Luxury and the Construction of Consumers' Selves. A Hemetsberger, S Von Wallpach, M Bauer Advances in consumer research 40, 2012	88	2012
Moments of luxury–A qualitative account of the experiential essence of luxury S von Wallpach, A Hemetsberger, TU Thomsen, RW Belk Journal of Business Research 116, 491-502, 2020	85	2020
When consumers produce on the internet: the relationship between cognitive-affective, socially-based, and behavioral involvement of prosumers A Hemetsberger The Journal of Social Psychology 12, 1-20, 2003	84	2003
" Bye Bye Love"-Why Devoted Consumers Break Up With Their Brands. A Hemetsberger, CMT Kittinger-Rosanelli, S Friedmann Advances in consumer research 36, 2009	65	2009
Creative Cyborgs: How Consumers Use the Internet for Self-realization. A Hemetsberger Advances in Consumer Research 32 (1), 2005	61	2005
Virtual customer integration in new product development in industrial markets: The QLL framework A Hemetsberger, G Godula Journal of Business-to-Business Marketing 14 (2), 1-40, 2007	46	2007
When consumers produce on the Internet: An inquiry into motivational sources of contribution to joint-innovation A Hemetsberger, R Pieters Proceedings of the Fourth International Research Seminar on Marketing …, 2001	46	2001
The merits and limits of making do: Bricolage and breakdowns in a social enterprise F Ladstaetter, A Plank, A Hemetsberger Social Entrepreneurship and Bricolage, 22-48, 2020	44	2020

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