| The impact of influencer motives and commonness perceptions on follower reactions toward incentivized reviews MHEE Gerrath, B Usrey International Journal of Research in Marketing 38 (3), 531-548, 2021 | 80 | 2021 |
| How downplaying product greenness affects performance evaluations: Examining the effects of implicit and explicit green signals in advertising B Usrey, D Palihawadana, C Saridakis, A Theotokis Journal of Advertising 49 (2), 125-140, 2020 | 74 | 2020 |
| The downside of scarcity: Scarcity appeals can trigger consumer anger and brand switching intentions A Biraglia, B Usrey, A Ulqinaku Psychology & Marketing 38 (8), 1314-1322, 2021 | 52 | 2021 |
| Examining how companies’ support of tourist attractions affects visiting intentions: The mediating role of perceived authenticity A Biraglia, MHEE Gerrath, B Usrey Journal of Travel Research 57 (6), 811-823, 2018 | 42 | 2018 |
| Consumer cynicism in service failures HA Tran, Y Strizhakova, B Usrey, S Johnson Psychology & Marketing 39 (2), 346-359, 2022 | 30 | 2022 |
| Overcoming the Performance Liability of Environmentally Friendly Products: An Examination of Subtle Signals and Green Attribute Optionality. BG Usrey University of Leeds, 2017 | 3 | 2017 |
| " The Review is Sponsored by": The Effect of Sponsorship Disclosure on Blog Loyalty MHEE Gerrath, B Usrey Advances in consumer research 44, 454-454, 2016 | 3 | 2016 |
| Optionally green: The effect of hybrid product default policy on consumer response to hybrid products B Usrey, C Saridakis, A Theotokis Psychology & Marketing, 2024 | 1 | 2024 |
| False positives: How double-sided review systems affect consumers’ rating valence B Usrey, A Grau American Marketing Association: AMA, 2019 | 1 | 2019 |
| 9-V: Take a bite out of apple: How does static food advertising signaling dynamic influence food consumption F Gao, W Zhang, TM Lowrey ACR North American advances, 2017 | 1 | 2017 |
| False positives: How double-sided review systems affect consumers’ rating valence A Graul, B Usrey The International Institute for Industrial Environmental Economics: 4th …, 2017 | 1 | 2017 |
| Inflated positivity: The influence of the two-way review system on consumer ratings in the sharing economy B Usrey, H Saito, A Lee International Journal of Hospitality Management 121, 103801, 2024 | | 2024 |
| The evolving impact of engaging in leisure activities towards life quality: A longitudinal study of elderly in the UK L Aroean, I Golgeci, B Usrey The International Journal of Health Planning and Management 39 (1), 100-118, 2024 | | 2024 |
| The Downside of Scarcity: How Scarcity Can Promote Anger and Brand Switching B Usrey, A Biraglia American Marketing Association Conference: AMA, 2020 | | 2020 |
| I Doubt It’s All About Their Own Benefits.” Consumer Cynicism as Mediator of Double Deviation Effect on Repurchase Intention HA Tran, Y Strizhakova, B Usrey 2019 AMA Winter Academic Conference, 2019 | | 2019 |
| What??!! I cannot get it from you??!! I will get it from your competitor instead! When product scarcity leads to anger and brand switching B Usrey, A Biraglia Society of Consumer Psychology, 2019 | | 2019 |
| I DOUBT IT’S ALL ABOUT THEIR OWN BENEFITS.” CONSUMER CYNICISM AS MEDIATOR OF DOUBLE DEVIATION EFFECT ON REPURCHASE INTENTION B Usrey, HN Tran American Marketing Association: AMA, 2019 | | 2019 |
| When product scarcity backfires: consumer anger and brand switching B Usrey, A Birgalia American Marketing Association: AMA, 2019 | | 2019 |
| Incentivized Product Reviews: How a Bloggers Motives to Accept Brand Incentivization can Impact Blog Loyalty B Usrey, MHEE Gerrath Global Marketing Conference, 615-615, 2018 | | 2018 |
| Subtle Green Advertising: How Downplaying Product Greenness Impacts on Performance Evaluations B Usrey, B Saridakis, D Palihawadana, A Theotokis American Advertising Association Annual Conference, 2018 | | 2018 |
