Leonidas C. Leonidou
Cited by
Cited by
The export development process: an integrative review of empirical models
LC Leonidou, CS Katsikeas
Journal of International Business Studies 27 (3), 517-551, 1996
Firm-level export performance assessment: review, evaluation, and development
CS Katsikeas, LC Leonidou, NA Morgan
Journal of the Academy of Marketing Science 28 (4), 493-511, 2000
An analysis of the barriers hindering small business export development
LC Leonidou
Journal of Small Business Management 42 (3), 279-302, 2004
Marketing strategy determinants of export performance: a meta-analysis
LC Leonidou, CS Katsikeas, S Samiee
Journal of Business Research 55 (1), 51-67, 2002
Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda
F Li, J Larimo, LC Leonidou
Journal of the Academy of Marketing Science 49, 51-70, 2021
Identifying managerial influences on exporting: past research and future directions
LC Leonidou, CS Katsikeas, NF Piercy
Journal of International Marketing 14 (2), 74-102, 1998
Standardization versus adaptation of international marketing strategy: an integrative assessment of the empirical research
M Theodosiou, LC Leonidou
International Business Review 12 (2), 141-171, 2003
Assessing performance outcomes in marketing
CS Katsikeas, NA Morgan, LC Leonidou, GTM Hult
Journal of Marketing 80 (2), 1-20, 2016
Resources and capabilities as drivers of hotel environmental marketing strategy: Implications for competitive advantage and performance
LC Leonidou, CN Leonidou, TA Fotiadis, A Zeriti
Tourism Management 35 (2), 94-110, 2013
Empirical research on export barriers: review, assessment, and synthesis
LC Leonidou
Journal of International Marketing 3 (1), 29-43, 1995
Antecedents and outcomes of consumer environmentally friendly attitudes and behaviour
LC Leonidou, CN Leonidou, O Kvasova
Journal of Marketing Management 26 (13-14), 1319-1344, 2010
An analytical review of the factors stimulating smaller firms to export: Implications for policy‐makers
LC Leonidou, CS Katsikeas, D Palihawadana, S Spyropoulou
International Marketing Review 24 (6), 735-770, 2007
Export barriers: non-exporters′ perceptions
LC Leonidou
International Marketing Review 12 (1), 4-25, 1995
Research into environmental marketing/management: a bibliographic analysis
CN Leonidou, LC Leonidou
European Journal of Marketing 45 (1/2), 6-33, 2011
Internal drivers and performance consequences of small firm green business strategy: the moderating role of external forces
LC Leonidou, P Christodoulides, LP Kyrgidou, D Palihawadana
Journal of Business Ethics 140 (3), 585-606, 2017
National export-promotion programs as drivers of organizational resources and capabilities: effects on strategy, competitive advantage, and performance
LC Leonidou, D Palihawadana, M Theodosiou
Journal of International Marketing 19 (2), 1-29, 2011
Evaluating the green advertising practices of international firms: a trend analysis
LC Leonidou, CN Leonidou, D Palihawadana, M Hultman
International Marketing Review 28 (1), 6-33, 2011
Five decades of business research into exporting: A bibliographic analysis
LC Leonidou, CS Katsikeas, DN Coudounaris
Journal of International Management 16 (1), 78-91, 2010
Exercised power as a driver of trust and commitment in cross-border industrial buyer–seller relationships
LC Leonidou, MA Talias, CN Leonidou
Industrial Marketing Management 37 (1), 92-103, 2008
Revisiting international marketing strategy in a digital era: Opportunities, challenges, and research directions
C Katsikeas, L Leonidou, A Zeriti
International Marketing Review 37 (3), 405-424, 2019
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