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Javier Marcos
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Value co-creation practices and capabilities: Sustained purposeful engagement across B2B systems
J Marcos-Cuevas, S Nätti, T Palo, J Baumann
Industrial marketing management 56, 97-107, 2016
2402016
Value co-destruction in interfirm relationships: The impact of actor engagement styles
DD Prior, J Marcos-Cuevas
Marketing theory 16 (4), 533-552, 2016
1952016
The transformation of professional selling: Implications for leading the modern sales organization
JM Cuevas
Industrial Marketing Management 69, 198-208, 2018
1692018
Co‐producing management knowledge
D Tranfield, D Denyer, J Marcos, M Burr
Management decision 42 (3/4), 375-386, 2004
1662004
Power symmetry and the development of trust in interdependent relationships: The mediating role of goal congruence
JM Cuevas, S Julkunen, M Gabrielsson
Industrial Marketing Management 48, 149-159, 2015
1262015
Which resources and capabilities underpin strategic key account management?
R Guesalaga, M Gabrielsson, B Rogers, L Ryals, JM Cuevas
Industrial marketing management 75, 160-172, 2018
1092018
Implementing key account management: Intraorganizational practices and associated dilemmas
J Marcos-Cuevas, S Nätti, T Palo, LJ Ryals
Industrial Marketing Management 43 (7), 1216-1224, 2014
682014
Crossing the sea from they to we? The unfolding of knowing and practising in collaborative research
J Marcos, D Denyer
Management Learning 43 (4), 443-459, 2012
652012
How organisations generate and use customer insight
E Said, EK Macdonald, HN Wilson, J Marcos
Journal of Marketing Management 31 (9-10), 1158-1179, 2015
622015
Organisational resilience: the key to anticipation, adaptation and recovery
J Marcos, S Macaulay
Cranfield School of Management, Cranfied University, Manuscript, 2008
352008
Enhancing the professional mindset of future sales professionals: Key insights from a master in sales transformation
J Marcos-Cuevas, P Critten, P Squire, JIF Speakman
Journal of Marketing Education 36 (2), 144-155, 2014
312014
Buyer-supplier relationship decline: A norms-based perspective
J Marcos, DD Prior
Journal of Business Research 76, 14-23, 2017
282017
Towards a path dependence approach to study management innovation
M Rosario Perello‐Marin, JA Marin‐Garcia, J Marcos‐Cuevas
Management Decision 51 (5), 1037-1046, 2013
282013
Sales management: strategy, process and practice
B Donaldson, JM Cuevas, R Lemmens
Bloomsbury Publishing, 2017
232017
From selling to co-creating
R Lemmens, B Donaldson, J Marcos
Bis Publishers, 2014
212014
Value co-destruction in complex B2B relations: conceptualization and mechanisms
J Marcos-Cuevas, DD Prior, MG Enz
Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of …, 2015
142015
The interplay between objective and subjective measures of salesperson performance: towards an integrated approach
PD Kerr, J Marcos-Cuevas
Journal of Personal selling & sales ManageMent 42 (3), 225-242, 2022
132022
¿ Que es la resiliencia organizacional
J Marcos, S Macaulay
CNN Expansión 26, 2008
122008
Lateral collaboration and boundary-spanning from a global leadership perspective: The case of global account managers
S Lacoste, K Zidani, JM Cuevas
Journal of World Business 57 (3), 101288, 2022
112022
Management and development of high reliability organisations
D Tranfield, D Denyer, J Marcos
Management Focus, 16-18, 2003
112003
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