| Multivariate analysis of multiple response data YD Edwards, GM Allenby Journal of Marketing research 40 (3), 321-334, 2003 | 281 | 2003 |
| The effectiveness of demographic and psychographic variables for explaining brand and product category use G Fennell, GM Allenby, S Yang, Y Edwards Quantitative Marketing and Economics 1, 223-244, 2003 | 134 | 2003 |
| Market segmentation research: beyond within and across group differences G Allenby, G Fennell, A Bemmaor, V Bhargava, F Christen, J Dawley, ... Marketing Letters 13, 233-243, 2002 | 82 | 2002 |
| Identifying unmet demand SR Chandukala, YD Edwards, GM Allenby Marketing Science 30 (1), 61-73, 2011 | 27 | 2011 |
| Self-congruity and the MOA framework: An integrated approach to understanding social cause community volunteer participation S Emens, DW White, TA Klein, YD Edwards, SR Mann, AB Flaschner Journal of Marketing Development and Competitiveness 8 (3), 70-83, 2014 | 13 | 2014 |
| Identifying poorly met demand: the impact of product beliefs on attribute importance YD Edwards The Ohio State University, 2002 | 3 | 2002 |
| Bayesian confirmatory analysis of multiple response data M Ferreira, P Congdon, Y Edwards Applied Marketing Analytics 3 (1), 70-90, 2017 | | 2017 |
| The Effectiveness of Brand-Related Segmentation Variables: Empirical Evidence and Conceptual Frameworks G Fennell, GM Allenby, S Yang, Y Edwards | | 2000 |
