| Which hotel attributes matter? A review of previous and a framework for future research S Dolnicar, T Otter | 373 | 2003 |
| Heterogeneity distributions of willingness-to-pay in choice models G Sonnier, A Ainslie, T Otter Quantitative Marketing and Economics 5, 313-331, 2007 | 246 | 2007 |
| Choice models in marketing: Economic assumptions, challenges and trends SR Chandukala, J Kim, T Otter, PE Rossi, GM Allenby Foundations and Trends® in Marketing 2 (2), 97-184, 2008 | 128 | 2008 |
| Adjusting choice models to better predict market behavior G Allenby, G Fennell, J Huber, T Eagle, T Gilbride, D Horsky, J Kim, ... Marketing Letters 16, 197-208, 2005 | 112 | 2005 |
| Which hotel attributes matter S Dolnicar, T Otter A review of previous and a framework for future research, 176-188, 2003 | 85 | 2003 |
| Estimating network effects in two-sided markets O Hinz, T Otter, B Skiera Journal of Management Information Systems 37 (1), 12-38, 2020 | 81 | 2020 |
| Bayesian analysis of the heterogeneity model S Frühwirth-Schnatter, R Tüchler, T Otter Journal of Business & Economic Statistics 22 (1), 2-15, 2004 | 77 | 2004 |
| The influence of country of origin and brand product evaluation and the implications therof for location decisions G Schweiger, T Otter, A Strebinger University of Economics and Business Administration, Department of …, 1997 | 72 | 1997 |
| An integrated model of discrete choice and response time T Otter, GM Allenby, T Van Zandt Journal of Marketing Research 45 (5), 593-607, 2008 | 71 | 2008 |
| Sequential sampling models of choice: Some recent advances T Otter, J Johnson, J Rieskamp, GM Allenby, JD Brazell, A Diederich, ... Marketing letters 19, 255-267, 2008 | 58 | 2008 |
| Capturing consumer heterogeneity in metric conjoint analysis using Bayesian mixture models T Otter, R Tüchler, S Frühwirth-Schnatter International Journal of Research in Marketing 21 (3), 285-297, 2004 | 53 | 2004 |
| Investigating endogeneity bias in marketing Q Liu, T Otter, GM Allenby Marketing Science 26 (5), 642-650, 2007 | 49 | 2007 |
| A probit model with structured covariance for similarity effects and source of volume calculations JP Dotson, JR Howell, JD Brazell, T Otter, PJ Lenk, S MacEachern, ... Journal of Marketing Research 55 (1), 35-47, 2018 | 43 | 2018 |
| The dimensionality of customer satisfaction survey responses and implications for driver analysis J Büschken, T Otter, GM Allenby Marketing Science 32 (4), 533-553, 2013 | 37 | 2013 |
| Zur Realitätsnähe der Conjointanalyse: der Effekt von Präsentationsformat, Involvement und Hemisphärizität auf die subjektive Beurteilung der Aufgabe durch die … A Strebinger, S Hoffmann, G Schweiger, T Otter Marketing: Zeitschrift für Forschung und Praxis, 55-74, 2000 | 37 | 2000 |
| Advancing non-compensatory choice models in marketing A Aribarg, T Otter, D Zantedeschi, GM Allenby, T Bentley, DJ Curry, ... Customer Needs and Solutions 5, 82-92, 2018 | 28 | 2018 |
| Conjointanalyse zur Messung und Erklärung von Markenwert T Otter WU Vienna University of Economics and Business, 2001 | 26 | 2001 |
| Causal inference using mediation analysis or instrumental variables–full mediation in the absence of conditional independence T Otter, MJ Pachali, S Mayer, JR Landwehr Marketing: ZFP–Journal of Research and Management 40 (2), 41-57, 2018 | 24 | 2018 |
| Successive sample selection and its relevance for management decisions S Wachtel, T Otter Marketing Science 32 (1), 170-185, 2013 | 24 | 2013 |
| Testing models of strategic behavior characterized by conditional likelihoods T Otter, TJ Gilbride, GM Allenby Marketing Science 30 (4), 686-701, 2011 | 22 | 2011 |
