David Mazursky

Cited by

	All	Since 2016
Citations	7554	1984
h-index	35	19
i10-index	55	36

480

240

120

360

19891990199119921993199419951996199719981999200020012002200320042005200620072008200920102011201220132014201520162017201820192020202124 32 33 36 48 49 59 63 57 74 84 108 141 125 163 217 255 298 279 348 361 370 359 414 472 454 462 468 394 385 343 330 64

Co-authors

Jacob GoldenbergInterdisciplinary Center Hertzelia, Visiting Professor Columbia UniversityVerified email at idc.ac.il
Sorin SolomonProfessor of Physics , Hebrew University of JerusalemVerified email at cc.huji.ac.il
Yael SteinhartColler School of Management , Tel Aviv UniversityVerified email at post.tau.ac.il
michael kaminsstony brookVerified email at stonybrook.edu
Zachary EstesProfessor of Marketing, City University of London (formerly Cass Business School)Verified email at city.ac.uk
Duncan GuestAssociate Professor, Nottingham Trent UniversityVerified email at ntu.ac.uk
Paola CilloBocconi UniversityVerified email at unibocconi.it
Bruno BusaccaProfessor of Marketing - Bocconi UniversityVerified email at unibocconi.it
Maureen MorrinRutgers UniversityVerified email at rutgers.edu
Gita JoharColumbia UniversityVerified email at columbia.edu
Yoram LouzounBar Ilan UniversityVerified email at math.biu.ac.il
James JaccardProfessor New York UniversityVerified email at nyu.edu
Stav RosenzweigBen Gurion Univestiry - Guilford Glazer Faculty of Business & ManagementVerified email at som.bgu.ac.il
Barak LibaiMarketing Professor, Interdisciplinary Center, Herzliya , IsraelVerified email at idc.ac.il
Zeynep Gürhan-CanliMigros Professor of Marketing, Koc UniversityVerified email at ku.edu.tr
Gaia RuberaBocconi UniversityVerified email at unibocconi.it
Andrea OrdaniniBocconiVerified email at unibocconi.it
Professor James A. HamptonProfessor of Psychology, City University LondonVerified email at city.ac.uk

David Mazursky

Kmart Professor of Marketing, School of Business, The Hebrew University

Verified email at huji.ac.il

Marketing


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
A longitudinal assessment of consumer satisfaction/dissatisfaction: the dynamic aspect of the cognitive process PA LaBarbera, D Mazursky Journal of marketing research 20 (4), 393-404, 1983	1680	1983
Exploring the development of store images D Mazursky, J Jacoby Journal of retailing 62 (2), 145-165, 1986	1083	1986
The idea itself and the circumstances of its emergence as predictors of new product success J Goldenberg, DR Lehmann, D Mazursky Management science 47 (1), 69-84, 2001	491	2001
Past experience and future tourism decisions D Mazursky Annals of Tourism Research 16 (3), 333-344, 1989	426	1989
Creativity in product innovation J Goldenberg, D Mazursky, G Jacob Cambridge University Press, 2002	368	2002
Linking brand and retailer images: do the potential risks outweigh the potential benefits? J Jacoby, D Mazursky Journal of Retailing, 1984	268	1984
Toward identifying the inventive templates of new products: A channeled ideation approach J Goldenberg, D Mazursky, S Solomon Journal of Marketing Research 36 (2), 200-210, 1999	262	1999
Financial constraints in innovation projects: When is less more? M Hoegl, M Gibbert, D Mazursky Research Policy 37 (8), 1382-1391, 2008	201	2008
Finding your innovation sweet spot J Goldenberg, R Horowitz, A Levav, D Mazursky Harvard Business Review 81 (3), 120-129, 2003	188	2003
The fundamental templates of quality ads J Goldenberg, D Mazursky, S Solomon Marketing science 18 (3), 333-351, 1999	177	1999
When consumers switch brands D Mazursky, P LaBarbera, A Aiello Psychology & Marketing 4 (1), 17-30, 1987	166	1987
Creative sparks J Goldenberg, D Mazursky, S Solomon Science 285 (5433), 1495-1496, 1999	161	1999
When feedback is ignored: Disutility of outcome feedback. J Jacoby, D Mazursky, T Troutman, A Kuss Journal of Applied Psychology 69 (3), 531, 1984	152	1984
Experience and expertise in complex decision making J Jacoby, T Troutman, A Kuss, D Mazursky ACR North American Advances, 1986	140	1986
Temporal decay in satisfaction–purchase intention relationship D Mazursky, A Geva Psychology & Marketing 6 (3), 211-227, 1989	116	1989
Forming impressions of merchandise and service quality D Mazursky, J Jacoby Perceived quality, 13-54, 1985	108	1985
New directions in behavioral process research: Implications for social psychology J Jacoby, J Jaccard, A Kuss, T Troutman, D Mazursky Journal of Experimental social psychology 23 (2), 146-175, 1987	106	1987
“I could never have expected it to happen”: The reversal of the hindsight bias D Mazursky, C Ofir Organizational Behavior and Human Decision Processes 46 (1), 20-33, 1990	89	1990
Does a surprising outcome reinforce or reverse the hindsight bias? C Ofir, D Mazursky Organizational Behavior and Human Decision Processes 69 (1), 51-57, 1997	86	1997
Templates of original innovation: Projecting original incremental innovations from intrinsic information J Goldenberg, D Mazursky, S Solomon Technological Forecasting and Social Change 61 (1), 1-12, 1999	69	1999

The system can't perform the operation now. Try again later.

Articles 1–20

Citations per year

Duplicate citations

Merged citations

Add co-authorsCo-authors

Upload PDF

Follow this author

Cited by

Co-authors