| Employer brand trust and affect: linking brand personality to employer brand attractiveness LV Rampl, P Kenning European Journal of Marketing 48 (1/2), 218-236, 2014 | 369 | 2014 |
| How to become an employer of choice: transforming employer brand associations into employer first-choice brands LV Rampl Journal of Marketing Management 30 (13-14), 1486-1504, 2014 | 201 | 2014 |
| Consumer trust in food retailers: conceptual framework and empirical evidence L Viktoria Rampl, T Eberhardt, R Schütte, P Kenning International Journal of Retail & Distribution Management 40 (4), 254-272, 2012 | 157 | 2012 |
| The role of emotions in decision-making on employer brands: insights from functional magnetic resonance imaging (fMRI) LV Rampl, C Opitz, IM Welpe, P Kenning Marketing Letters 27 (2), 361-374, 2016 | 75 | 2016 |
| The role of emotions for successful employer branding: insights from functional magnetic resonance imaging (fMRI) and experimental research LV Rampl, C Opitz, IM Welpe, P Kenning Working Paper, 2011 | 14 | 2011 |
| Worauf Praktiker achten sollten LV Rampl, H Plassmann, P Kenning Absatzwirtschaft 5 (2011), 32-35, 2011 | 11 | 2011 |
| Emotionally Attached: Neural Correlates of First Choice Employer Brands-An fMRI Study LV Rampl, C Opitz, IM Welpe, P Kenning The Customer is NOT Always Right? Marketing Orientationsin a Dynamic …, 2017 | 2 | 2017 |
| Corporate Influencer: Von Mitarbeitenden zu Markenbotschaftern A Flörke, LV Zaglauer Markenartikel Magazin 11, 60-63, 2023 | | 2023 |
| Erfolgreiches Social-Media-Marketing: Welche Bildinhalte und Veröffentlichungszeiten erhöhen die „Likes “von Beiträgen auf Instagram? P Winkeler, LV Zaglauer Transfer: Zeitschrift für Kommunikation & Markenmanagement 68 (4), 2022 | | 2022 |
| –ANTECEDENTS AND CONSEQUENCES OF EMPLOYER BRAND ATTRACTIVENESS CM Bairrada, JF da Costa, LV Zaglauer, TH Köln, J Garrido, N Alves Emerging Topics in Management Studies, 281, 2020 | | 2020 |
| Essays on Branding in Complex Markets: The Role of Trust and Emotions LV Rampl Zeppelin Universität, 2013 | | 2013 |
| Das Marketingverständnis von Museen: eine Randnotiz ESM von Museen | | |
Peter KenningProfessor of MarketingVerified email at hhu.de
