Tirtha Dhar
Tirtha Dhar
Marketing and Consumer Studies
Verified email at - Homepage
Cited by
Cited by
Fast-food consumption and the ban on advertising targeting children: the Quebec experience
T Dhar, K Baylis
Journal of Marketing research 48 (5), 799-813, 2011
The strategic role of third‐party marketplaces in retailing
B Mantin, H Krishnan, T Dhar
Production and Operations Management 23 (11), 1937-1949, 2014
An empirical assessment of endogeneity issues in demand analysis for differentiated products
T Dhar, JP Chavas, BW Gould
American Journal of Agricultural Economics 85 (3), 605-617, 2003
Milk by any other name… consumer benefits from labeled milk
T Dhar, JD Foltz
American Journal of Agricultural Economics 87 (1), 214-228, 2005
An Econometric Analysis of Brand‐Level Strategic Pricing Between Coca‐Cola Company and PepsiCo.
T Dhar, JP Chavas, RW Cotterill, BW Gould
Journal of Economics & Management Strategy 14 (4), 905-931, 2005
The long-term box office performance of sequel movies
T Dhar, G Sun, CB Weinberg
Marketing Letters 23, 13-29, 2012
An empirical investigation of private label supply by national label producers
J Chen, O Narasimhan, G John, T Dhar
Marketing Science 29 (4), 738-755, 2010
Playoff payoff: Super Bowl advertising for movies
JYC Ho, T Dhar, CB Weinberg
International Journal of Research in Marketing 26 (3), 168-179, 2009
Measurement of interactions in non-linear marketing models: The effect of critics' ratings and consumer sentiment on movie demand
T Dhar, CB Weinberg
International Journal of research in Marketing 33 (2), 392-408, 2016
Oligopoly pricing with differentiated products: the Boston fluid milk market channel
RW Cotterill, TP Dhar
Two-stage oligopoly pricing with differentiated products: The Boston fluid milk market
TP Dhar
University of Connecticut, 2001
Post merger price conduct: A case study of pricing in Connecticut markets after the 1996 Royal Ahold-Stop & Shop merger
RW Cotterill, TP Dhar, AW Franklin
The impact of intellectual property rights in the plant and seed industry
T Dhar, J Foltz
J. Kesan, Agricultural biotechnology and intellectual property. Seeds of …, 2007
An economic analysis of product differentiation under latent separability
TP Dhar, JP Chavas, RW Cotterill
A Structural Approach to Price Transmission in Non-Competitive Market Channels: A Study of the Fluid Milk Market
T Dhar, RW Cotterill
USDA-ERS Conference on ‘The American Consumer in the Changing Food System, 2000
Market structure and consumer valuation in the rBST-free and organic milk markets
TP Dhar, JD Foltz
Caveat emptor: Differences in online reputation mechanisms
P Chwelos, T Dhar
Working Paper, Sauder School of Business, University of British Columbia, 2006
Differences in “truthiness” across online reputation mechanisms
P Chwelos, T Dhar
Working Paper, Sauder School of Business, 2008
Can margin differences in vertical marketing channels lead to contracts with slotting fees?
T Dhar
Management Science 59 (12), 2766-2771, 2013
Unbalanced nested component error model and the value of soil insecticide and Bt corn for controlling western corn rootworm
J Yang, PD Mitchell, ME Gray, KL Steffey
The system can't perform the operation now. Try again later.
Articles 1–20