Gopalkrishnan R. Iyer
Title
Cited by
Cited by
Year
The relative strength of affective commitment in securing loyalty in service relationships
H Evanschitzky, GR Iyer, H Plassmann, J Niessing, H Meffert
Journal of business research 59 (12), 1207-1213, 2006
6972006
Internet retailing: enablers, limiters and market consequences
D Grewal, GR Iyer, M Levy
Journal of business research 57 (7), 703-713, 2004
6402004
E-satisfaction: a re-examination
H Evanschitzky, GR Iyer, J Hesse, D Ahlert
Journal of retailing 80 (3), 239-247, 2004
4912004
Sustainability and business-to-business marketing: A framework and implications
A Sharma, GR Iyer, A Mehrotra, R Krishnan
Industrial marketing management 39 (2), 330-341, 2010
3832010
The Internet and the price–value–loyalty chain
D Grewal, GR Iyer, R Krishnan, A Sharma
Journal of Business Research 56 (5), 391-398, 2003
3502003
Resource-constrained product development: Implications for green marketing and green supply chains
A Sharma, GR Iyer
Industrial Marketing Management 41 (4), 599-608, 2012
2582012
The effects of buyer identification and purchase timing on consumers’ perceptions of trust, price fairness, and repurchase intentions
D Grewal, DM Hardesty, GR Iyer
Journal of interactive marketing 18 (4), 87-100, 2004
2482004
Ethnic entrepreneurial and marketing systems: Implications for the global economy
GR Iyer, JM Shapiro
Journal of international marketing 7 (4), 83-110, 1999
2181999
Innovation and new product introductions in emerging markets: Strategic recommendations for the Indian market
GR Iyer, PJ LaPlaca, A Sharma
Industrial Marketing Management 35 (3), 373-382, 2006
2092006
The impact of country-of-origin and country-of-manufacture cues on consumer perceptions of quality and value
GR Iyer, JK Kalita
Journal of Global Marketing 11 (1), 7-28, 1997
2021997
The influence of internet‐retailing factors on price expectations
D Grewal, JL Munger, GR Iyer, M Levy
Psychology & Marketing 20 (6), 477-493, 2003
1502003
Developing a deeper understanding of post-purchase perceived risk and behavioral intentions in a service setting
D Grewal, GR Iyer, J Gotlieb, M Levy
Journal of the Academy of Marketing Science 35 (2), 250-258, 2007
1342007
Consumer trial, continuous use, and economic benefits of a retail service innovation: The case of the personal shopping assistant
H Evanschitzky, GR Iyer, KG Pillai, P Kenning, R Schütte
Journal of Product Innovation Management 32 (3), 459-475, 2015
1212015
Why integrating purchasing with marketing is both inevitable and beneficial
JN Sheth, A Sharma, GR Iyer
Industrial Marketing Management 38 (8), 865-871, 2009
1142009
Review of antiwear additives for crankcase oils
BA Khorramian, GR Iyer, S Kodali, P Natarajan, R Tupil
Wear 169 (1), 87-95, 1993
1021993
Franchise partnership and international expansion: a conceptual framework and research propositions
D Grewal, GR Iyer, RRG Javalgi, L Radulovich
Entrepreneurship Theory and Practice 35 (3), 533-557, 2011
1012011
The impact of religion and reputation in the organization of Indian merchant communities
GR Iyer
Journal of Business & Industrial Marketing, 1999
921999
Business, consumers and sustainable living in an interconnected world: A multilateral ecocentric approach
GR Iyer
Journal of business ethics 20 (4), 273-288, 1999
891999
Comparative marketing: An interdisciplinary framework for institutional analysis
GR Iyer
Journal of International Business Studies 28 (3), 531-561, 1997
851997
Are pricing policies an impediment to the success of customer solutions?
A Sharma, GR Iyer
Industrial Marketing Management 40 (5), 723-729, 2011
842011
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Articles 1–20