| Building brand equity through corporate societal marketing S Hoeffler, KL Keller Journal of Public Policy & Marketing 21 (1), 78-89, 2002 | 1818 | 2002 |
| The marketing advantages of strong brands S Hoeffler, KL Keller Journal of brand management 10, 421-445, 2003 | 1287 | 2003 |
| Measuring preferences for really new products S Hoeffler Journal of marketing research 40 (4), 406-420, 2003 | 833 | 2003 |
| Constructing stable preferences: A look into dimensions of experience and their impact on preference stability S Hoeffler, D Ariely Journal of consumer psychology 8 (2), 113-139, 1999 | 379 | 1999 |
| How social-cause marketing affects consumer perceptions PN Bloom, S Hoeffler, KL Keller, CEB Meza MIT Sloan management review 47 (2), 49, 2006 | 378 | 2006 |
| Mental simulation and preference consistency over time: The role of process-versus outcome-focused thoughts M Zhao, S Hoeffler, G Zauberman Journal of Marketing Research 44 (3), 379-388, 2007 | 248 | 2007 |
| The role of imagination-focused visualization on new product evaluation M Zhao, S Hoeffler, DW Dahl Journal of Marketing Research 46 (1), 46-55, 2009 | 224 | 2009 |
| Visualizing the self: Exploring the potential benefits and drawbacks for new product evaluation DW Dahl, S Hoeffler Journal of Product Innovation Management 21 (4), 259-267, 2004 | 210 | 2004 |
| Mental simulation and product evaluation: The affective and cognitive dimensions of process versus outcome simulation M Zhao, S Hoeffler, G Zauberman Journal of Marketing Research 48 (5), 827-839, 2011 | 189 | 2011 |
| When categorization is ambiguous: Factors that facilitate the use of a multiple category inference strategy J Gregan‐Paxton, S Hoeffler, M Zhao Journal of Consumer Psychology 15 (2), 127-140, 2005 | 144 | 2005 |
| Understanding stakeholder responses to corporate citizenship initiatives: Managerial guidelines and research directions S Hoeffler, PN Bloom, KL Keller Journal of Public Policy & Marketing 29 (1), 78-88, 2010 | 103 | 2010 |
| Path dependent preferences: The role of early experience and biased search in preference development S Hoeffler, D Ariely, P West Organizational Behavior and Human Decision Processes 101 (2), 215-229, 2006 | 82 | 2006 |
| Imagination difficulty and new product evaluation M Zhao, S Hoeffler, DW Dahl Journal of Product Innovation Management 29, 76-90, 2012 | 81 | 2012 |
| Between a rock and a hard place: The failure of the attraction effect among unattractive alternatives SA Malkoc, W Hedgcock, S Hoeffler Journal of Consumer Psychology 23 (3), 317-329, 2013 | 77 | 2013 |
| Optimal visualization aids and temporal framing for new products M Zhao, DW Dahl, S Hoeffler Journal of Consumer Research 41 (4), 1137-1151, 2014 | 73 | 2014 |
| Trusting and monitoring business partners throughout the relationship life cycle S Kusari, S Hoeffler, D Iacobucci Journal of Business-to-Business Marketing 20 (3), 119-138, 2013 | 52 | 2013 |
| Mental simulation and category knowledge affect really new product evaluation through transportation. JH Nielsen, JE Escalas, S Hoeffler Journal of Experimental Psychology: Applied 24 (2), 145, 2018 | 51 | 2018 |
| Leveraging social networks to develop radically new products D Iacobucci, S Hoeffler Journal of Product Innovation Management 33 (2), 217-223, 2016 | 49 | 2016 |
| Preference exploration and learning: the role of intensiveness and extensiveness of experience S Hoeffler, D Ariely, P West, R Duclos Journal of Consumer Psychology 23 (3), 330-340, 2013 | 47 | 2013 |
| Looking innovative: Exploring the role of impression management in high‐tech product adoption and use S Wood, S Hoeffler Journal of Product Innovation Management 30 (6), 1254-1270, 2013 | 45 | 2013 |
